Swati Poddar

Area of Expertise:

• Communications, IT, Media, Knowledge Management, Editor
• Environment, Climate, Energy, Water, Sanitation
• Fundraising, Business Development, Grants Writer
• Human Rights, Law, Migration, Conflicts, Justice
• Social, Gender, Education, Youth, Child

Professional Experience:

Summary:
• Worked with senior management, and cross-functional teams to make data-driven decisions.
• Authored and edited opinion articles published in leading print and hybrid media publications.
• Drove and anchored India’s largest behaviour change campaign, Don’t Get Milked, exposing the reality of the
dairy industry, via print, digital, influencer collaborations and outdoor activations.
• Experience in kick-starting and executing digital & on-ground campaigns single-handedly.
• Conceptualised, scripted, co-directed and produced the short film, ‘Milk: The White Lie or The White Gold?’

Key competencies:
- Tailoring strategies to suit the brand's unique identity.
- Curating out-of-the-box campaigns to capture the TG.
- Leveraging marketing tools to optimize campaigns.
- Using SaaS to improve output and delivery timelines