Aparna Awasthi

Marketing Consultant

Lucknow, Uttar Pradesh

As a seasoned Brand Manager and Marketing professional, I bring a wealth of experience and a proven track record in the strategic planning and execution of brand initiatives. My core competencies lie in developing comprehensive marketing strategies that align with business goals and drive brand growth. Armed with a deep understanding of market dynamics and consumer behavior, I excel at identifying

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Area of Expertise:
  • Communications, IT, Media, Knowledge Management, Editor
  • Director, CEO, COP, President
  • Private Sector, Corporate Social Responsibility
  • Trade, Finance, Economics, Cooperation, Global
Professional Experience:

As a seasoned Brand Manager and Marketing professional, I bring a wealth of experience and a proven track record in the strategic planning and execution of brand initiatives. My core competencies lie in developing comprehensive marketing strategies that align with business goals and drive brand growth. Armed with a deep understanding of market dynamics and consumer behavior, I excel at identifying opportunities for brand differentiation and positioning.

In my career, I have successfully managed end-to-end brand management processes, including market research, competitive analysis, and brand strategy development. I am adept at creating and implementing innovative marketing campaigns that resonate with target audiences, leveraging both traditional and digital channels to maximize reach and engagement. My efforts have consistently resulted in enhanced brand visibility, increased customer loyalty, and measurable business outcomes.

I am skilled in utilizing data-driven insights to inform decision-making and optimize marketing efforts. By analyzing key performance indicators and consumer feedback, I ensure that marketing strategies are not only effective but also adaptive to changing market conditions.

Collaboration and leadership are at the heart of my professional approach. I have a demonstrated ability to lead cross-functional teams, fostering a collaborative environment that encourages creativity and innovation. My strong communication skills allow me to articulate brand vision and strategy effectively, ensuring alignment across all stakeholders.

I am passionate about staying ahead of industry trends and continuously enhancing my skillset. I have pursued various certifications and training programs to keep abreast of the latest marketing tools, technologies, and best practices. My commitment to professional development ensures that I bring fresh perspectives and contemporary solutions to the table.

In summary, my expertise in Brand Management and Marketing is characterized by strategic acumen, a data-driven mindset, and a results-oriented approach. I take pride in driving brand excellence and contributing to the long-term success of the organizations I work with.

Education:

I have a post graduate degree from Symbiosis Institute of Business Management specialising in Marketing, Advertising & Communication

Available for:

  • Consulting assignments
  • Job opportunities
  • Being headhunted – make me an offer

Years of Experience:

5-10 years

Highest Qualification:

Masters

Languages:

English, Hindi

Nationality:

Indian