Professional Experience:
I am a Strategic Marketing & Communications leader with over 15 years of experience working across global non-profits, media organisations, and global affairs platforms. My work focuses on using communication as a strategic lever to build credibility, shape narratives, influence stakeholders, and support organisational impact across domestic and international contexts.
I spent over ten years with Save the Children India (Bal Raksha Bharat), where I was part of the team that helped shape the organisation’s position as a leading voice on child rights in India.
Throughout my career, I have led integrated marketing and communications initiatives that combine strategy, storytelling, and performance discipline. I bring deep experience in designing 360-degree communication frameworks that integrate digital, content, media outreach, and targeted campaigns to support objectives such as fundraising, partnership development, stakeholder engagement, policy advocacy, and institutional visibility. My work has consistently delivered measurable outcomes, including significant year-on-year growth in qualified engagement, improved campaign ROI, and stronger alignment between communication efforts and organisational priorities.
A core strength of my profile lies in brand building and narrative development for purpose-driven organisations. I have played a central role in shaping and strengthening institutional brands through clear positioning, content-led storytelling, thought leadership initiatives, and strategic media partnerships. My approach focuses on moving beyond activity-based communication to outcome-driven narratives that reflect organisational values, reinforce trust, and resonate with diverse audiences including donors, policymakers, partners, and global stakeholders.
I have extensive experience building and leading cross-functional teams comprising content strategists, social media managers, digital analysts, designers, and external agency partners. I am known for fostering collaborative, high-accountability working environments that balance creativity with rigour. By introducing clearer planning frameworks, performance metrics, and streamlined workflows, I have improved delivery efficiency by over 25 percent while maintaining quality and consistency across channels.
A significant part of my experience is rooted in global platform and event-led communications. I have led marketing and communications for high-profile international forums and convenings across the UK, UAE, and Australia, working closely with senior stakeholders from government, business, civil society, and academia. This has involved end-to-end responsibility for communication strategy, audience acquisition, sponsorship visibility, budgeting, and post-event impact analysis, ensuring alignment with broader organisational goals and long-term positioning.
I bring strong analytical capability and digital expertise to my work, using data to inform strategy, optimise performance, and strengthen online reputation. My experience spans digital channels including LinkedIn, Google, Meta, email marketing, affiliate partnerships, publisher networks, and programmatic media. I use insights from these channels to refine messaging, improve targeting, and demonstrate tangible value to leadership and stakeholders.
Overall, I position communication as a problem-solving and leadership function rather than a support service. I am particularly effective in environments that require sensitivity to policy, governance, and public accountability, alongside the ability to articulate complex ideas with clarity and conviction. I am now seeking senior opportunities within CSR foundations, non-profits, think tanks, and global affairs platforms where I can contribute to building strong narratives, advancing mission-driven outcomes, and strengthening institutional impact through strategic communication.