Extension Media Officer

• Design and manage digital and offline campaigns to onboard farmers onto our communication channels (e.g., WhatsApp, Facebook), capturing accurate farmer data.
• Maintain and moderate farmer-focused digital and offline channels, steering the discussion around sustainable and advanced vegetable production.
• Plan and schedule digital content (messages, videos, polls) aligned with crop calendars and field activities.
• Create vlogs using verified technical agronomic content in local languages.
• Create compelling visual and narrative stories highlighting farmer success, project impact, and best practices.
• Organize, curate, and manage digital content on the GrowHow website and other digital platforms.
• Adapt and tailor technical extension materials for different channels, ensuring clarity and ease of understanding for smallholder farmers.
• Drive indirect outreach through on-field integration of extension media channels.
• Support the development of multilingual content to ensure inclusivity and wider outreach.
• Engage directly with farmers and organize surveys to assess farmer needs and improve content relevance.
• Work closely with the Technical and the field team to convert technical information into farmer-friendly content.
• Support the development of new content formats aligned with extension goals and platform requirements.
• Train Technical Field Advisors on basic media skills, including photography, videography, branding guidelines, social media usage, and effective use of extension materials.
• Coordinate with agro-input dealers to integrate EWS-KT informational elements at retail outlets, supporting farmer education and increasing brand visibility.
• Prepare, monitor, and maintain the media and communication budget.
• Track channel performance and contribute to the continuous improvement of EWS-KT’s indirect outreach strategy.

QUALIFICATIONS:

• Bachelor’s degree in communications, agriculture, marketing, business, new media, or another relevant field, or equivalent practical experience.
• 1–2 years of professional experience in media, communications, or social media marketing.
• Good working knowledge of both digital and offline media channels, including social media, messaging platforms, websites, mobile applications, and print-based materials.
• Good understanding of data and analytics, with the ability to use performance insights to improve content and outreach activities.
• Experience in creating simple videos and visual stories, including basic photography, videography, and editing.
• Interest in or prior exposure to digital solutions initiatives for smallholder farmers is an advantage.
• Fluency in written and spoken English and at least one local language (Hindi, Assamese, Odia), with good presentation and communication skills.
• Willingness to travel regularly to field locations to engage with farmers and support content creation.
• A team player who can work collaboratively across technical, field, and communication teams.