Job ID: 287946

Marketing Executive – Jute Products

Aawahan The New Voice

Location: Lucknow, Uttar Pradesh

Apply by: 20 Mar 2026

Relevant Sectors

Capacity Building, Training, Advocacy

Communications, IT, Media, Knowledge Management, Editor

Social, Gender, Education, Youth, Child

Job Description (JD)
Position: Marketing Executive – Jute Products
Department: Marketing & Livelihood Promotion
Location: Lucknow
Reports To: Project Coordinator / Program Manager
1. Position Summary
The Marketing Executive will be responsible for promoting and marketing jute products produced by women artisans associated with Aawahan – The New Voice. The role includes developing market linkages, coordinating with stakeholders and buyers, collecting orders, promoting products through exhibitions and digital platforms, and managing social media for product promotion.
2. Key Responsibilities
Product Marketing & Sales
• Promote and market jute products made by women artisans in local and external markets.
• Identify potential buyers, retailers, wholesalers, and institutional clients for product sales.
• Collect product orders and coordinate with the production team for timely delivery.
• Maintain records of sales, orders received, and customer interactions.
• Explore new market opportunities for expansion of jute product sales.
Stakeholder Coordination
• Organize and participate in stakeholder meetings with buyers, partners, community groups, and institutions.
• Build relationships with government agencies, NGOs, CSR partners, and local markets to promote artisan products.
• Coordinate with women artisan groups for product availability, quality, and supply.
Exhibitions & Promotional Activities
• Support the organization in product exhibitions, fairs, and promotional events.
• Display and present products effectively during exhibitions and stakeholder interactions.
• Assist in developing marketing materials such as brochures, product catalogues, and presentations.
Social Media & Digital Promotion
• Manage and update social media platforms (Facebook, Instagram, WhatsApp Business, etc.) to promote jute products.
• Create engaging posts, product photos, short videos, and promotional content.
• Respond to customer inquiries received through social media platforms.
• Support digital marketing campaigns to increase product visibility and sales.
Documentation & Reporting
• Maintain records of artisan groups, production updates, orders, and marketing activities.
• Prepare periodic reports on marketing activities, sales performance, and outreach efforts.
• Collect success stories, photographs, and testimonials for promotional purposes.
3. Required Qualifications
• Bachelor’s degree in Marketing, Business Administration, Rural Development, or a related field.
• Minimum 1–3 years of experience in marketing, sales, or livelihood promotion (experience with handicrafts/handloom/artisan products preferred).
4. Required Skills
• Strong communication and negotiation skills.
• Knowledge of social media handling and digital marketing.
• Ability to interact with community groups and external stakeholders.
• Basic knowledge of market linkage and product promotion.
• Good documentation and reporting skills.
5. Additional Desirable Skills
• Experience in marketing handicrafts, jute products, or artisan-based products.
• Basic graphic design skills (Canva or similar tools).
• Willingness to travel for meetings, exhibitions, and market linkage activities.
6. Employment Type
Contract-based (renewable based on performance and project requirements).
7. Salary
As per organizational norms and experience.
Issued by:
Management
Aawahan – The New Voice

Job Email ID:

indiaaawahan(at)gmail.com