Request for Proposal (RFP)
RFP_001_2026_Search Engine Optimisation
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Services Required
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Search Engine Optimisation
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RFP Number
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RFP_001_2026_SEO
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Type of Procurement
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Services Agreement
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Type of Contract
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Service
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Term of Contract
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12 months from the date of contract
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Contract Funding
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NACO-YRGCARE -projects
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Submit Proposal electronically to
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Date of issue of RFP
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10 March 2026
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Deadline for raising queries by bidders
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16 March 2026
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Date of Clarifications to the bidders
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17 March 2026
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Deadline for submission of offers
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19 March 2026
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Latest date for award of contract
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31 March 2026
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Terms of Reference
Appointment of Agency for
SEO Management and Meta (Facebook / Instagram) Advertising
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Project
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IT-enabled Virtual Strategies and Management of NACO Helpline 1097
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Implementing Agencies
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NACO | YRGCARE | Global Fund (NACP-V)
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Project Period
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01 April 2024 – 31 March 2027
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Background and Context
The National AIDS Control Organisation (NACO), in collaboration with YRGCARE under the Global Fund-supported NACP-V initiative, is implementing an integrated digital programme titled IT-enabled Virtual Strategies and Management of NACO Helpline 1097. The programme's ambition is to create a unified national digital gateway through which people across India can access credible information on HIV and STIs, seek confidential counselling, and be linked to testing and care services—all within a single, coherent digital ecosystem.
At the centre of this ecosystem is a national landing page endorsed by NACO, seamlessly integrated with Helpline 1097 and supported by centralised data capture through SOCH. The platform has been designed to be safe, stigma-free, and accessible—but its impact depends critically on people being able to find it and engage with it.
To drive sustained awareness, organic discoverability, and ethical user engagement, NACO/YRGCARE intends to appoint professional agencies to manage two complementary digital outreach functions: Search Engine Optimisation (SEO) and paid social outreach through Meta platforms (Facebook and Instagram). This ToR defines the full scope, expectations, compliance requirements, and monitoring framework for this appointment.
For detailed information visit https://www.yrgmerf.org/procurement-notices or please check the complete version of the RFP attached below.