Term of Reference
Position Name: Field Representative (Consultant)
Tenure: 6 months. Starting Sep 1st onward. (Extendable based on performance and project requirements)
Positions: 4
Location: Wardha/Solapur/Ratnagiri/Latur
About PCI India: -
PCI India, a registered Indian society, has been working in India for the past 28 years. We drive interventions to transform the lives of communities at scale by solving complex development problems. In the past year, PCI India reached more than 2 crore (20 million) people across 200+ districts in 23 states
About the Project: -
With support from the Global Energy Alliance for People and Planet (GEAPP), PCI India has been implementing the Decentralized Energy for Women’s Economic Empowerment (DEWEE) program since December 2024. The program aims to improve the incomes of 500,000 women entrepreneurs across India by 2030 through the adoption of Distributed Renewable Energy (DRE) technologies and capacity building in DRE installation, operation, and maintenance.
Launched in Uttar Pradesh in February 2025 in partnership with the Uttar Pradesh State Rural Livelihoods Mission (UPSRLM), DEWEE has already enabled the DRE transition of over 3,500 women-led enterprises, benefiting more than 4,000 women entrepreneurs and mobilizing USD 1 million in viability gap funding. Building on these achievements, the program is now expanding to several states, including Maharashtra.
Maharashtra has emerged as a priority state for DEWEE intervention, supported by the strong institutional presence of MSRLM and the state’s significant potential for decentralised renewable energy (DRE) applications across women-led livelihoods and enterprises. The opportunity is further strengthened by PCI India’s existing collaboration with the Global Energy Alliance for People and Planet (GEAPP) and HSBC under the DEWEE initiative, which brings together technical expertise, financing, and strategic support to enable women-led enterprises to adopt productive-use renewable energy solutions. PCI India’s scoping assessment further highlights strong demand for renewable energy solutions among women-led enterprises and households, presenting a timely opportunity to establish a scalable DRE ecosystem that enhances livelihoods, reduces energy costs, and promotes sustainable economic growth.
Key Roles & Responsibilities: -
- Attend a minimum of four Cluster Level Federation (CLF) meetings per month.
- Actively scout and identify qualified leads among rural women-led enterprises, targeting 70 leads monthly.
- Coordinate the successful on-ground installation of rooftop solar solutions, targeting 20 systems monthly.
- Conduct regular orientation, awareness, and capacity-building sessions on solar energy technologies, operations, and maintenance for entrepreneurs, community institutions, and beneficiaries.
- Support the operationalization and effective use of digital tools, online applications, MIS platforms, and monitoring dashboards for project implementation and tracking.
- Ensure timely collection, verification, documentation, and reporting of field data related to lead generation, solar installations, beneficiary engagement, and overall project progress.
- Connect entrepreneurs with empanelled solar vendors and support coordination between beneficiaries and vendors throughout the assessment, quotation, installation, and post-installation process.
- Facilitate linkages with financial institutions and support entrepreneurs in accessing suitable financing, loans, subsidies, and other financial support for solar adoption.
- Stay flexible to take up additional field tasks or aligned assignments as guided by your Sponsor or the project management team.
Qualifications:
- Graduate degree / diploma in business management, sales, marketing, entrepreneurship development, social sciences or any other field.
Experience required:
- At least 2 years of experience in managing field programs in sales/marketing
- Experience of working with women entrepreneurs/SHG women from rural geographies
- Experience of working on solar installation projects/B2C (in rural areas) will be a plus
Skill and Competencies:
- Strong sense of professional commitment and maturity.
- Attention to details and ability to multi-task.
- Ability to work independently and handling a team
- Excellent oral and written Marathi, Hindi and English skills
- Knowledge of other local dialects is a plus
Deliverable:
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Deliverable
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Performance Indicator
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Target
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Means of Verification
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Attend CLF meetings for community mobilization and awareness generation
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Number of CLF meetings attended and facilitated
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Attend 4 CLF meetings per month
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Meeting attendance register, photographs, meeting minutes
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Generate qualified leads for rooftop solar installations
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Number of verified women enterprises expressing interest and meeting eligibility criteria
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70 qualified leads per month
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Lead database, beneficiary contact details
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Conduct Block-level stakeholder meetings
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Number of coordination/awareness meetings conducted at the block level
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2 meetings per month
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Meeting reports, attendance sheets, and photographs
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Conduct District-level review and coordination meetings
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Number of district-level meetings attended or facilitated
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1 meeting per month
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Meeting minutes, attendance records, and photographs
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Facilitate Solar PV installations
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Number of Solar PV systems successfully installed
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20 installations per month
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Installation completion reports, beneficiary acknowledgement, and photographs
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Note:
This ToR outlines the primary focus of the role but is not exhaustive. Project priorities may shift, and additional aligned duties may be discussed to achieve overall organizational goals.
Given the heavy travel and community-connect nature of this assignment, selected consultants must hold a valid two-wheeler driving license and have access to a registered, functional two wheeler in their name to perform their field duties comfortably.