When you work with Pravah you walk the thin line between…
Work and Fun
Sacrifice and Social Responsibility
Indiscipline and creativity
Hindi and English
Black and White
Right and Left
Me and We
ABOUT PRAVAH
Pravah (https://www.pravahindia.org/ ) wasformedin1993withthemissiontoworkonthe‘prevention’ of social conflicts by developing social responsibility and personal leadership among young people (adolescents and youth). We believe that social change is effected through a deep mindset change of individuals and along with the empowerment of the sociallyexcludeditisimperativetohugelyshiftthe attitudes of individuals in powerful decision-making positions, in order to change the social structures that marginalise communities.
It is kept alive by an active and engaged Governing Board and a strongandprofessionalexecutiveteam and is being fulfilled through the design and delivery of innovative experiential learning and action programs with diverse groups of young people across the country. We also train teachers, support youth-led initiatives, incubate new organizations, and partner with other organizations to mainstream youth development and active citizenship by providing organizational development and programmatic support. We are also engaged influencing public policy in the field of youth.
More often than not, young people have preoccupied with four spaces that society legitimizes them to inhabit. These are 1) Family 2) Livelihood/Education 3) Friends and 4) Leisure (which includes entertainment, worship, and sports among others). There is one very vibrant space although quite marginalized that young people also occupy, which we call the 5th Space - a concept to inspire and facilitateyoungpeopletoexpand beyond the typical 4 spaces of career education, family, friends, and
leisure by creating this space in the mentioned four spaces through exploring a journey from self to society and back. This is where young people understand themselves and engage in social action. It focuses on the self-transformation of youth as much as on transforming society through them. The 5th space is co-owned and co-led by young people and adults, provides deep cross-border experiences (includingacrossbordersofcaste,class,gender,andreligion),andisaspacefor‘refl-action’(whereinthe best traditions of experiential learning, action is taken to learn about the self and reflection precedes and succeeds this action).
Annually, our total outreach is approx. 15000+ young people, support/mentor 100 social entrepreneurs/youth organizations, and work with around 100 partners.
So when you work (we prefer to call it ‘walk’ with us), you actually work with many others - young people, teachers, other organizations, and the larger civil society –allfromasdiverseworldsasyoucan imagine.
Pravah is currently on a new curve of expansion – both in size and the scope of its interventions. To support it, a number of exciting opportunities have arisen for the engagement of inspired and committed people with diverse levels of skills and experience in Pravah.
In the current phase of our journey, we are looking for an inspired and committed Programme Consultant to work with us. Read on to know if it could be you!
Job Description: Programme Consultant, Strategic communications team
Location: New Delhi
Type: Full time
Specific responsibilities include:
1. Brand Building
- Develop and implement an annual visibility and communication strategy aligned with organizational goals.
- Strengthen the organization's brand voice, visual identity, and key messaging across audiences.
- Create frameworks that amplify youth-led stories and programmes.
- Ensure consistency of tone, language, and aesthetics across all platforms.
2. Narrative building
- Co-Lead the narrative building across digital, print, and live formats - newsletters, social media, podcasts, etc.
- Support programme teams to capture authentic narratives, case studies, and visuals for dissemination
- Design and create knowledge products and reports that can be used for donor communication and ecosystem influence
3. Digital presence and Media engagement
- Oversee social media strategy and analytics, drive engagement and reach with purpose-led content.
- Manage website updates and ensure user-friendly, up-to-date information.
- Explore new digital formats (short videos, reels, podcasts, etc.) for youth engagement.
- Manage press releases, media kits, and event visibility.
4. Events and Partnerships
- Curate Pravah’s presence in National and International events
- Curate opportunities for public engagement including talks, panels, and collaborations with influencers or allies.
- Prepare panel briefs and decks for representation opportunities
5. Internal Visibility & Capacity Building
- Capture the organization's internal culture and narrative and disseminate it to strengthen internal visibility.
- Work closely with programme teams to strengthen their communication and documentation capacities.
- Facilitate sessions on storytelling, documentation, and social media use for youth participants and team members.
- Establish systems for consistent data, photo, and story collection.
- Manage team members and interns, providing guidance and support for their growth.
- Work effectively across teams to ensure alignment and coordination on shared priorities.
6. Organizational roles and responsibilities
- Contribute to building a strong, collaborative, inclusive, and learning oriented organizational culture.
- Take an active role in organizational culture-building initiatives, team processes, and cross-functional spaces.
- Design, plan, and lead organizational retreats, team offsites, and other organization-wide learning and reflection spaces.
- Facilitate organizational processes and conversations that strengthen collaboration, shared ownership, and alignment across teams.
- Contribute to organization-wide strategic planning, reviews, and priority-setting processes.
- Support the design and implementation of internal systems, processes, and initiatives that strengthen organizational effectiveness.
- Represent and contribute to Pravah’s organizational spaces, events, and external engagements as required.
- Take on additional organizational responsibilities and cross-functional initiatives aligned with Pravah’s evolving priorities.
We are looking for a person with:
- A postgraduate or graduate degree with 4-5 years of relevant work experience.
- Strong written and verbal communication, writing, and presentation skills, with the ability to work under pressure.
- Experience in narrative building and storytelling across digital, print, and live formats.
- Proficiency in design tools (e.g., Canva, PowerPoint, Mindmap) and MS Office; visual communication skills for knowledge products and event material will be an advantage.
- Creative thinking and strong storytelling ability.
- Familiarity with AI tools for content creation, research, and communications will be an advantage.
- Demonstrated commitment to youth leadership and social justice, with a passion for leading impactful media campaigns on youth development.
- Self-driven, able to inspire others, meet commitments, work toward co-created targets, think innovatively, build relationships, and remain open to learning.
- Ability to strengthen fundraising systems and processes and effectively coordinate meetings and events.
- Experience representing an organisation at external events, panels, or forums will be an advantage.
- Prior experience managing or mentoring team members/interns and working effectively across teams.
- Willingness to travel.
- Fluency in English and Hindi.
Role Scope
- This role offers exposure across the full spectrum of strategic communications from brand-building and narrative development to digital presence, knowledge products, and event representation giving you a genuine 360-degree grounding in organisational communications and external positioning.
- It's designed for someone ready to grow narrative building with the ability to connect narrative, design, digital, and events into one coherent communications strategy for the organisation.
- The role offers close working proximity to senior leadership, with regular exposure to strategic decision-making and organisational priority-setting, along with growth potential within the fundraising and strategic communications function.
- It also comes with the opportunity to build visibility in the sector, representing Pravah at panels, thought events, and cross-organisational platforms, and to develop people management experience by working with team members and interns across functions.
We are looking for people who are willing to make a minimum of a 2-year commitment to Pravah. We offer an enriching learning environment and the opportunity to work with a team of dedicated and passionate professionals who share a common vision.
If you are interested in working towards nurturing youth and adolescent leadership and think you will be a good fit for the position, please send your CV along with a cover letter to jobs@pravah.org with the subject line: Application for Program Consultant – Strategic Communications.
We will be interviewing shortlisted candidates on a rolling basis.
You will hear from us if your CV is shortlisted for the position.