Advocacy & Outreach Fellowships
About the Fellowship
This fellowship is being offered under the Colors of Nature: Advancing Circularity in India’s Textiles Industry with Plant-Based Dyes project, co-funded by the European Union (EU) and Welthungerhilfe (WHH), and implemented by Avani and Chitrika to strengthen India’s natural-dye and sustainable textile ecosystem.
The fellowship is hosted by Avani, a community-based organisation working in Kumaon, Uttarakhand, with a longstanding focus on natural dyes, traditional crafts, sustainable livelihoods and community-led development.
Avani invites applications for Advocacy & Outreach Fellows to document and communicate stories of achievement, challenges, and impact from local communities in Kumaon. The fellowship will focus on using authentic, people-led storytelling and digital communication to showcase community livelihoods, traditional crafts, women’s empowerment, and sustainable development, and to share these stories with national and international stakeholders.
Key Responsibilities :
- Develop and implement a story-led social media content plan highlighting Avani’s work and community impact.
- Document stories of artisans, rural women, community members, and their livelihoods through interviews, photographs, and videos.
- Create engaging digital content, including Instagram reels, stories, static posts, and carousels.
- Develop content around community empowerment, traditional crafts and production processes, local products, tangible impact, sustainability, founders’ philosophy, and testimonials.
- Showcase local achievements and challenges through authentic, human-centred storytelling.
- Support content scheduling, social media engagement, and dissemination of stories to wider audiences and stakeholders.
Scope of Work & Deliverables
1. Monthly Deliverables :
- Total Posts: 15–18 posts per month across social media platforms.
- Reels: 2 reels per week (approximately 8–10 per month), including product showcases, behind-the-scenes content, craft processes, artisan stories, and brand storytelling.
- Static Posts/Carousels: 1–2 posts per week, covering product features, educational content, campaign creatives, craft documentation, and engagement-led content.
- Stories: 30–45 stories per month, including product highlights, interactive polls, updates, event promotions, reposts, and behind-the-scenes content.
- Content Mix: A balanced mix of brand storytelling, product-focused content, craft and artisan narratives, educational posts, audience engagement, seasonal campaigns, and trend-led content.
2. Scope of Work :
A. Social Media Strategy & Management :
- Development of a monthly content calendar.
- Platform-specific content strategy and planning.
- Caption writing, copywriting, and hashtag research.
- Post scheduling, publishing, and coordination.
- Basic community management, including responding to comments and messages.
- Monthly performance tracking and reporting.
- Content planning around campaigns, product launches, exhibitions, and events.
B. Performance Marketing (Ads) :
- Development of advertising strategies aligned with marketing objectives.
- Funnel planning for brand awareness, engagement, and conversions.
- Campaign setup and management across relevant advertising platforms.
- Audience research, segmentation, and targeting.
- Ad copywriting and creative coordination.
- Campaign monitoring and optimisation based on performance.
- Reporting on campaign reach, engagement, traffic, and conversions.
C. Content Creation & Execution :
- Video editing for reels and short-form social media content.
- Graphic designing for static posts, carousels, stories, and campaign creatives.
- Creative direction to maintain brand consistency across platforms.
- Development of visual concepts for product promotions, storytelling, and marketing campaigns.
- Adaptation of content for different social media formats and platform requirements.
Who Can Apply?
Individuals interested in advocacy, community storytelling, sustainable livelihoods, social impact communication, and digital media. Applicants with experience or skills in content creation, writing, photography, video editing, graphic design, or social media management are encouraged to apply.