Request for Proposal (RFP): Website SEO, Architecture & Digital Strategy
Organisation: Milaan Be The Change
Location: India
Engagement Duration: 6 months (with renewal option)
About Milaan
Milaan Be The Change is an India-based nonprofit building a movement of adolescent girl leaders. Through its flagship Girl Icon Program and system partnerships, Milaan works across education, health, and leadership development.
Milaan’s strategic goal is to build 2 million girl leaders by 2030.
Scope of Engagement
Milaan is seeking an agency/consultant to strengthen the search visibility, site architecture, and conversion performance of milaan.in, with a focus on donor and CSR discovery.
The engagement will cover:
- Technical SEO and site health
- Website architecture and keyword strategy
- Donor and CSR journey optimisation
- Authority building and off-page presence
- AI-led search discoverability
Milaan will produce all primary content internally. The agency will be responsible for strategy, structure, and optimisation frameworks.
Eligibility
Agencies should demonstrate:
- Experience in nonprofit, CSR, or mission-driven digital work
- Strong capability in technical SEO, architecture, and conversion strategy
- Ability to link visibility to measurable engagement outcomes
Submission
Deadline: May 11, 2026
Note
Only proposals submitted via the form will be considered. Shortlisted agencies/consultants will be invited for a presentation.
For detailed information, please check the complete version of the RFP attached below