Request for Proposal (RFP) For
Hiring of a Nukkad Natak Agency for community-based activities under the Project titled:
Boosting Demand for Routine Immunization and reducing Zero Dose Children in 11 districts of Uttar Pradesh
This RFP document includes the following parts:
PART A : Cover Page
PART B : Instructions to Bidders
PART C : Terms of Reference
ATTACHMENT A : General Terms and Conditions
ANNEXURE 1 : Financial Proposal Template (Separate Excel File)
ANNEXURE 2 : Mandatory Technical pre-qualification checklist
PART A: COVER PAGE
Issuance Date : 1st April 2026
Questions Due Date/Time: 6th April 2026
Respond to Queries : 8th April 2026
Proposal Due Date/Time : 16th April 2026
About the Organization
JSI R&T India Foundation (JSI R&T) (herein referred to as JSI R&T) is a not-for-profit company, registered in 2014 under Section 8 of the Companies Act 2013. The mission of the JSI R&T is to improve the health and well-being of vulnerable communities through innovative, evidence informed and replicable strategies in partnership with government, private sector and civil society. JSI R&T works closely with the Ministry of Health and Family Welfare, Ministry of Women and Child Development, as well as state counterparts, leading CSR companies, and UN organizations to implement innovative, context specific and comprehensive Public Health programs in India, particularly in the areas of reproductive, maternal, newborn and child health (RMNCH), immunization, and nutrition.
About the Project: Boosting Demand for Routine Immunization and reducing Zero Dose children in 11 districts of Uttar Pradesh: Uttar Pradesh, India's most populous state, plays a pivotal role in shaping the nation's public health landscape. Despite significant strides in Full Immunization Coverage (FIC), district-wide disparities persist, particularly in urban areas and among various religious groups. JSI Foundation is partnering with UNICEF on the project titled: Boosting Demand for routine immunization and reducing zero dose children in 11 districts of Uttar Pradesh. Focused on 11 districts, the project aims to ensure identification of the Zero Dose, drop out and missed children and linking them with age-appropriate immunization services by December 31, 2026. The project aims to identify and map 100% of zero-dose children, ensure that 50% identified vaccine resistant/hesitant families accept vaccination for their zero dose children. Project will also train 90% of identified community influencers for community mobilization, train 100% Frontline Workers on inter-personal communication and counselling skills to address vaccine avoidance behavior of caregivers by December 31, 2026.
Background of the Assignment:
JSI R&T seeks to engage a technically competent Nukkad Natak (Street Play) agency with demonstrated experience in community-based behavioural change communication and high-impact rural mobilization. The agency should be able to translate project learnings, immunization milestones, and social impact into clear, engaging, and culturally resonant street plays. The engagement will ensure systematic community awareness through well-scripted performances, visual storytelling, and the production of high-quality video documentation of field activities for sustainability and wider dissemination in close coordination with the project team.
The primary objective of this assignment is to develop and execute a comprehensive community engagement strategy, using live performances, that chronicles the project. This intervention will capture key field-level activities and their contribution to reducing the number of Zero Dose children across 1500 ASHA Areas in 11 districts of Uttar Pradesh. The performances will highlight the Myths and misconception community has along with highlighting the government services present and the delivery of motivational messages on community platforms, specifically designed to publicize routine immunization and dismantle vaccine hesitancy through relatable, localized narratives.
Detailed scope of work, technical and financial evaluation criteria, submission requirements, and timelines are provided in the subsequent sections of this RFP.
All queries pertaining to this solicitation are to be directed to the email ID:
Submission of Proposals:
The bidder’s proposal must be accompanied by a cover letter typed on official organizational letterhead and signed by an individual who has signatory authority for the bidder. The bidder must submit a complete proposal package on or before the due date and time, April 16, 2026 to procurement.jsifoundation@jsi.org
For detailed information, please check the complete version of the RFP attached below.