Job Description – Social Media Lead, RELI Project
Background of Organization:
Kalike is an associate organisation of Tata Trusts seeded in 2012. Kalike through its direct field engagement, strives to facilitate deep, large-scale, and long-term impact on the quality of life through the interventions in area of Early Childhood Development, Elementary Education, Skill development for Youths, Water and Sanitation, Agri-based Livelihood and Elderly Care. Besides facilitating interventions in partnership with the state governments and other NGOs/Institutions, Kalike plays a critical role in providing monitoring services and technical support to Trusts partners; incubating new innovations/strategies, acts as a knowledge hub and works towards scaling up programs for long-term impact.
Our multi-thematic and integrated model works to bring about sustainable change, moving the community towards holistic human development. With over a decade since our inception, our base of operations is steadily spreading across regions of Karnataka & Tamil Nadu.
About Robust Early Learning Initiative (RELI)
Early learning of children up to 8 years of age lays foundations for their future growth and learning. The importance of providing stimulating learning environment from early years has been widely recognized in research including high returns on investment for robust early learning.
Through this three-year RELI project, Kalike will support (a) the creation of the Early Learning Network of India (ELNI) comprising of professional organizations in the early learning domain; and (b) support partner organisations of Trusts with designing and implementing robust early learning programmes.
Kalike – An Associate Organisation of Tata Trusts is looking for an experienced professional to be part of the RELI project.
Subject Line : Application for the post of Social Media Lead, RELI Project
JOB DESCRIPTION OF RESEARCH ASSOCIATE, RELI PROJECT
Position: Social Media Lead, RELI Project
Reporting Officer: National Coordinator - ELNI
Location: Anywhere in India
Salary: Commensurate with experience and skill sets
Position Purpose:
The selected candidate will develop, manage and widen ELNI’s social media presence and reach and engage diverse audiences across platforms on a part-time basis.
Roles and Responsibilities:
• Implement ELNI’s social media strategy aligned with our advocacy and positions.
• Create, edit, and publish engaging content (text, images, videos, infographics) for platforms such as Facebook, Instagram, X (Twitter), LinkedIn, and YouTube.
• Monitor trends, hashtags, and relevant conversations to amplify the ELNI’s voice.
• Manage the social media content calendar and coordinate with National Coordinator for timely updates.
• Respond to comments, messages, and mentions in a timely, empathetic, and brand-consistent manner.
• Track, analyze, and report on social media performance using analytics tools, recommending improvements.
• Ensure all content reflects the ELNI’s values, tone, and ethical storytelling guidelines.
Essential Skills and Knowledge:
• Strong writing, editing, and visual storytelling skills.
• Proficiency in social media management tools and basic design tools (e.g., Canva, Adobe Express).
• Understanding of analytics and data-driven content optimization.
• Passion for social impact and education.
Education Qualifications and Experience:
• Bachelor’s degree in Communications, Marketing, Journalism, or related field
• 1–2 years of experience managing social media for an organization, preferably in the nonprofit sector.
Documents to submit:
Sample of your communications work, preferably for non-profits
CV
Last Date to Apply: 30th April 2026
Submission of CV: hr@kalike.org
Include your full name in the file name of your CV
Include your full name in the file name of your sample
Use the Subject line given above for your e-mail.