SBCC Specialist
About PCI India
PCI India, a registered Indian society, has been working in India for the past 28 years. We drive interventions to transform the lives of communities at scale by solving complex development problems. In the past year, PCI India reached more than 2 crore (20 million) people across 200+ districts in 23 states.
Our Vision and Mission
Vision – A happy, healthy, safe and a sustainable world for all.
Mission – Rooted in community realities, we co create and scale sustainable solutions to complex development problems.
Our Values
- Excellence – Quality in everything no matter how small, is paramount.
- Respect – There is inherent value in all people for who they are and what they contribute.
- Collaboration – Only through collaboration we can address complex development problems.
- Boldness – Boldness requires disruptive thinking backed up by courage and conviction.
- Creativity – Creativity ensures dynamic responsiveness, relevance and impact.
- Integrity – Integrity is non-negotiable in both personal and professional domains.
PCI is an Equal Opportunity Employer
PCI is committed to providing equal opportunity to all working for it and in creating an inclusive work environment. We respect the diversity of our people and follow a fair, non-discriminatory approach in terms of gender, age, nationality race, caste, religion, community, marital status, physical challenge, and sexual orientation.
We promote diversity in the workplace and ensure a culture of zero tolerance to any form of discrimination, abuse or harassment whether sexual, physical or psychological.
PCI provides equal opportunity in recruitment, appraisals, promotion and career progression. Our people policies are fair, objective and non-discriminatory and everyone is expected to adhere to them.
About the Position:
Position Title: SBCC Specialist
Number of Position: 1
Reporting: Team Leader
Location: Bihar
Grade: D
Type: Project Based
Qualification Required:
- Postgraduate degree in Communication, Rural Development, Public Health or Social Sciences.
Experience Required:
- Minimum 10 years of experience in Social and Behaviour Change Communication (SBCC) or Information, Education and Communication (IEC) strategy design for health, nutrition or development programmes.
About the Project
Bihar Rural Livelihoods Promotion Society (BRLPS/JEEViKA) is implementing the Bihar Rural Transformation Project (BRTP) with a strong focus on improving community resilience for health and nutrition, especially for 1,000-day households (pregnant women, lactating mothers and children 0–23 months). JEEViKA’s Self-Help Groups (SHGs), Village Organisations (VOs) and Cluster Level Federations (CLFs) are the primary community platforms for mobilisation, peer support and convergence with government health & nutrition services.
Community Nutrition Resource Persons (CNRPs) and Master Resource Persons (MRPs – Nutrition) are critical cadres for behaviour change communication, household practices, convergence support and last-mile service linkage. JEEViKA also seeks to ensure that every 1,000-day household has simple, trusted, low-literacy-friendly sources of stage-specific
information on maternal diet, IFA/calcium use, breastfeeding, complementary feeding, danger signs and WASH accessible at home and through community platforms. In BRTP, the focus shifts from a purely system-driven convergence of services to a Community Resilient Convergence approach, placing households and communities at the centre of change. Households play a critical role in adopting and sustaining desired health, nutrition practices. The approach is built on four pillars: Household Practices, Government Service Delivery, Community-Based Organisations, and Food Enterprises. Line departments will continue providing quality services to households and communities in accessing services and making better health, nutrition, choices. Community Resilient Convergence will, therefore, aim to:
- Make available of all required digital information, IEC and IPC services at the household to enable them to take appropriate decision to adopt appropriate behaviours.
- Strengthen community institutions (JEEViKA CLFs) to promote, support and monitor and anchor the project.
- Access the services from line departments during 1000days period of time for better health and nutrition outcome.
- Develop Nutrition Enterprise at CLF for production and supply of nutri-product to the targeted households
In this approach, JEEViKA’s community organisations and AI enabled digital tools, IEC and IPC will act as an enablers. This household?centred framing of convergence is expected to create stronger, more sustainable improvements in children’s dietary diversity, service uptake and overall nutrition outcomes in the 1,000?day window.
What can you expect in PCI:
- A warm, inclusive, and happy work environment.
- Performance driven reward mechanism.
- The best of the class benefits from competitive remunerations.
- Health Insurance coverage for self, spouse & Children.
- Group Terms Life Insurance and Group Accident Insurance for Self.
- All other statutory benefits.
- Regular Recognition of performance and PCI Value display in work
- An empowering organization structure which values individual’s skills, competencies and potential.
- Opportunities to operate in a cross functional role.
- Higher responsibilities and larger roles are merit based.
- Young Talent Programs for developing future leaders.
- Leadership roles for women are encouraged and given preference in selection and training.
Recruitment Process
- Applications will be shortlisted based on the criteria mentioned in the job description.
- The process may include a presentation of the assignment.
- Shortlisted candidates will be invited for one or more rounds of panel interviews.
Candidates moving to the final round will hear from the People & Culture team. In?person meetings are preferred, but virtual meetings are conducted where distance is a constraint.
Note
Important Note: CVs will be shortlisted on a rolling basis. Interested candidates are encouraged to apply at the earliest, as shortlisting may commence before the application deadline.
Please note that these positions are being advertised in anticipation of the project award. The proposed appointments and joining dates will be contingent upon PCI India being awarded the project
Application Closure Date: 28th Oct 2026