1. Background
ADRA India (Adventist Development and Relief Agency) works with vulnerable communities across India on health, livelihoods, education, disaster risk reduction and community development. The Suraksha Yatra is a awareness campaign for routine immunzation through mobilie van that travels along a planned route, stopping at villages, markets and other public places to share safety and protection messages with communities through performances, displays, audio-visual content and interaction with people. The campaign theme and key messages will be provided by ADRA India:
2. Geographical Coverage
The 15 mobile van with LED will cover the following project areas:
- State(s): Uttar Pradesh
- Districts: 15 (Bareilly, Badaun, Pilibhit, Shahjahanpur, Sitapur, Kheri, Raebareli, Unnao, Fatehpur, Kaushambi, Jaunpur, Chandauli, Ghazipur, Azamgarh, Ballia)
- Blocks: 236
- Villages / stops: approx.2,800
The route plan and schedule for each Yatra, including districts, blocks, villages and stops, is given in Annexure A and will be attached to the contract. Bidders must plan vehicles, teams and logistics to cover every listed route.
3. Scope of Work
The selected agency ("Service Provider") shall:
- Campaign plan and content. Prepare a campaign plan, programme format for each stop, scripts and IEC material based on message guidelines from ADRA India. All content must be approved in writing before the first Yatra.
- Yatra vehicle and set-up. Provide and brand a suitable vehicle for each Yatra, fitted with a public address and sound system, display panels or screens and other required equipment, in good working condition throughout the route.
- Conducting the Yatras/campaign. Operate 15 mobile van in 15 GAVI intervention district as per the route plan and schedule in Annexure A, with the agreed number of stops and days per Yatra: 12 stops per day, 30days per campaign/van.
- Programme at each stop. At each stop conduct activities such as street performance, audio-visual messaging, distribution of IEC material and interaction with the community, for a minimum of 30 minutes.
- Team. Deploy a trained team for each campaign, including a team lead, performers or facilitators, a driver and support crew, with adequate safety and welfare arrangements.
- Local coordination. Coordinate routes, stops, timings and permissions with ADRA Coordinators (COs), the designated project team and local authorities and community leaders, as advised by ADRA India.
- Documentation. For every stop provide geo-tagged photographs (minimum 4), a short video clip, a count of participants (men, women, children) and a stop report in ADRA's format. Maintain a daily log of the route covered.
- Reporting. Submit weekly progress reports and a consolidated final report by 03 January 2027.
4. Deliverables and Schedule
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#
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Deliverable
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Quantity
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Due date
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1
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Campaign plan, content and IEC material for approval
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1 set
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10 Nov 2026
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2
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Vehicles branded and equipped, teams briefed
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15 Van
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12–13 Nov 2026
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3
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Suraksha Yatras with documentation
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15 Van
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Per route plan, by 31 Dec 2026
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4
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Weekly progress report
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Weekly
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Every [Monday]
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5
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Final report with consolidated documentation
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1
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03 Jan 2027
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Coordination: The Service Provider will work with the ADRA India project team (Vivek, Mahendra) and the coordinator (CO) team.
5. Eligibility Criteria
Bidders must:
- Be a legally registered entity (company, society, trust, partnership or proprietorship) with valid registration documents.
- Hold a valid PAN and, where applicable, GST registration.
- Have at least [3] years of experience in running mobile campaigns, rallies, roadshows or awareness programmes.
- Have completed at least [2] similar assignments in the last 3 years, supported by work orders or completion certificates.
- Have access to suitable vehicles, equipment and teams to run all 6 Yatras within the contract period.
- Not be blacklisted or debarred by any government agency, donor or NGO.
- Have no conflict of interest with ADRA India or its staff.
6. Technical Requirements
- Each vehicle must be roadworthy and have valid registration, insurance, fitness certificate, permits and a licensed driver.
- Each vehicle must carry a working public address system, display material or screen, and power backup as needed.
- Each Yatra team must have a minimum of [4–6] members, including a team lead.
- Programmes must be in the local language or dialect, engaging, and open to participation from women, children and persons with disabilities.
- Content must be non-political, non-religious in character, culturally sensitive and free of stereotypes.
- Teams must follow road safety rules, avoid night travel on unsafe routes where possible, and keep to the approved schedule.
- Any breakdown, accident or disruption must be reported to ADRA India immediately, and the missed stops made up within the contract period at no extra cost.
7. Proposal Submission
Bidders must submit proposals in two parts:
Part A: Technical Proposal
- Cover letter signed by the authorized signatory
- Organization profile and registration documents (registration certificate, PAN, GST, bank details)
- Proof of past experience (work orders, completion certificates, references)
- Proposed campaign approach, programme format at each stop and sample content
- Details of vehicles and equipment (with registration documents) and team composition with CVs of key members
- Route-wise deployment plan showing how all 6 Yatras will be completed by 31 Dec 2026
- Declaration of no conflict of interest and non-blacklisting (Annexure B)
- Signed acceptance of ADRA India's Code of Conduct and Child Safeguarding Policy
Part B: Financial Proposal (in the format of Annexure C)
- Rate per Yatra, all-inclusive of vehicle, fuel, driver, equipment, personnel, accommodation, IEC material, documentation and all applicable taxes
- A single bidder can submit a bid for one district, a cluster of districts, or all 15 districts.
- Total cost for Bid
Proposals must be submitted through the mode specified on the DevNet notice to vivek@adraindia.org by 11 November 2026, [23.59 Hrs]. Late or incomplete proposals may be rejected. Proposals must remain valid for 60 daysfrom the closing date.