RFP - Engagement Of Agencies For Street Plays And Magic Shows On Routine Immunization (Communication Activities)

1. Notice Inviting Tender

ADRA India invites sealed/electronic proposals from eligible and experienced agencies, troupes and performing-arts organisations for planning, conducting and documenting 438 street plays / magic shows across the project districts, as part of the project's community communication activities. All shows must be completed on or before 31 December 2026.

2. Key Dates

ADRA India may revise these dates by publishing a corrigendum on DevNet.

Note on submission period (internal, remove before publishing): The internal schedule lists publication on 05 November, a submission deadline of 11 November 2026 and implementation starting 20 November. This leaves bidders very little time to prepare a proposal. Consider allowing a longer response period if operationally feasible.

3. Background

ADRA India (Adventist Development and Relief Agency) works with vulnerable communities across India on health, livelihoods, education, disaster risk reduction and community development. As part of the project's behaviour change and awareness strategy, ADRA India conducts communication activities in the field, including street plays and magic shows, to reach large community audiences in an engaging, accessible way.

3A. Geographical Coverage

The 486 shows will be delivered in the following project areas:

•      State(s): Uttar Pradesh

•      Districts: 15 (Bareilly, Badaun, Pilibhit, Shahjahnapur, Sitapur, Unnao, Raebareli, Kheri, Fatehpur, Kaushambi, Jaunpur, Chandauli, Ghazipur, Azamgarh and Ballia)

•      Blocks: 146 (minimum three shows per block)

•      Villages : 438 

The route plan and schedule for each Yatra, including districts, blocks, villages and stops, is given in Annexure Aand will be attached to the contract. Bidders must plan vehicles, teams and logistics to cover every listed route.

The full district-wise, block-wise and village-wise schedule, with the number of shows for each location, is given in Annexure A. Bidders must plan teams and logistics to cover all listed locations.

4. Scope of Work

The selected agency ("Service Provider") shall:

1.     Script and content development. Develop scripts for street plays and magic show routines based on message guidelines provided by ADRA India. All content must be submitted for written approval before the first show.

2.     Performance. Conduct a total of 438 shows as per the district-wise schedule annexed to the contract (Annexure A).

3.     Team. Deploy trained performers, a team lead and support crew, with the equipment, costumes, props, sound system and transport needed for each show.

4.     Local coordination. Coordinate show dates, venues and timings with the ADRA District Coordinators (DCs) and designated project staff, and obtain any required local permissions as advised by ADRA.

5.     Audience mobilisation. Support the DC and community volunteers in mobilising audiences. The target is a minimum audience of 50 persons per show.

6.     Documentation. Provide for every show: geo-tagged photographs (minimum 4), a short video clip (30–60 seconds), an attendance estimate (male/female/children), and a show report in the ADRA format. Reports must be signed by the DC or the designated ADRA representative.

7.     Reporting. Submit weekly progress reports and a consolidated final report by 03 January 2027.

5. Deliverables and Schedule

Coordination: The Service Provider will work with ADRA India's District Coordinators and the designated project team members (Vivek, Mahendra, Tarun and Rahul).

6. Eligibility Criteria

Bidders must:

1.     Be a legally registered entity (company, society, trust, partnership or proprietorship) with valid registration documents.

2.     Hold a valid PAN and, where applicable, GST registration.

3.     Have at least [3] years of experience in street theatre, folk performance or magic shows for development or social-awareness programmes.

4.     Have completed at least [2] similar assignments (with a minimum of [50] shows each) in the last 3 years, supported by work orders or completion certificates.

5.     Have the capacity to deploy performing teams across all project districts in the same period.

6.     Not be blacklisted or debarred by any government agency, donor or NGO.

7.     Have no conflict of interest with ADRA India or its staff.

7. Technical Requirements

•      Each show must run for a minimum of 30 minutes and be performed in the local language or dialect.

•      Each team must have a minimum of [4–5] members, including a team lead.

•      Content must be culturally sensitive, non-political, non-religious in character and free of stereotypes.

•      A portable sound system with microphone and speakers must be used at every show.

•      Shows must be held at community locations (markets, schools, village squares and similar) agreed with the DC, during hours that suit the audience.

•      Weather-related or local disruptions must be reported immediately to the DC, and a make-up show must be held within the contract period at no extra cost.

8. Proposal Submission

Bidders must submit proposals in two parts:

Part A: Technical Proposal

1.     Cover letter signed by the authorised signatory

2.     Organisation profile and registration documents (registration certificate, PAN, GST, bank details)

3.     Proof of past experience (work orders, completion certificates, references)

4.     Proposed approach, sample script outlines and show format

5.     Team composition and CVs of key performers

6.     District-wise deployment plan showing how 486 shows will be completed by 31 Dec 2026

7.     Declaration of no conflict of interest and non-blacklisting (Annexure B)

8.     Signed acceptance of ADRA India's Code of Conduct and Child Safeguarding Policy

Part B: Financial Proposal (in the format of Annexure C)

•      Rate per show, all-inclusive of travel, accommodation, equipment, props, personnel, documentation and all applicable taxes

•      Total cost for 486 shows

Proposals must be submitted through the mode specified on the DevNet notice to [email address / portal link] by [date and time]. Late or incomplete proposals may be rejected. Proposals must remain valid for 60 days from the closing date.