Job ID: 289611

Sales Officer

Sidhbaba Krishak Utpadak Sangathan FPO Sahkari Samiti

Location: Kotdwar, Pauri Garhwal, Uttarakhand

Apply by: 30 Apr 2026

Relevant Sectors

Fundraising, Business Development, Grants Writer

Trade, Finance, Economics, Cooperation, Global

SIDHBABA FARMER PRODUCER ORGANISATION
Rooted in the Hills. Rising with Purpose.

Kotdwar, Pauri Garhwal, Uttarakhand | sidhbabafpo@gmail.com | WhatsApp: +91-8171057822

Position: Sales Officer
Location: Kotdwar, Pauri Garhwal | Type: Full-Time | Sector: Agri-Business / Rural Development

ABOUT THE ORGANISATION
Sidhbaba Farmer Producer Organisation (FPO) is a dynamic, community-rooted enterprise headquartered at Kotdwar, Pauri Garhwal, dedicated to empowering smallholder farmers of the Garhwal Himalayan region through collective action, value-chain development, and direct market linkages. We aggregate the produce of hundreds of member-farmers — spanning organic grains, herbs, spices, and forest-based commodities — and channel them to institutional buyers, retail markets, and e-commerce platforms across India.
Currently in an exciting high-growth expansion phase, Sidhbaba FPO is scaling its product portfolio, strengthening district-level distribution networks, and forging strategic partnerships with FMCG brands, government procurement bodies, and export agencies. We believe the mountains hold immense untapped wealth, and our mission is to convert that natural abundance into sustained rural prosperity — one farmer family at a time.

ABOUT THE POSITION — SALES OFFICER

Sidhbaba FPO stands at a pivotal growth inflexion point — evolving from a grassroots farmers' collective into a recognised regional agri-brand — and the Sales Officer will sit at the very engine of this transformation, converting farm produce into market success and farmer prosperity into sustainable business revenue.
As Sales Officer, you will be the face of Sidhbaba FPO in the marketplace: building and nurturing buyer relationships, onboarding institutional clients, and ensuring that our organic and natural products reach the right shelves, screens, and kitchen tables across Uttarakhand and beyond — making every sale a direct contribution to the livelihood of hundreds of member-farmers.
This role is far more than a conventional sales position; it is a career-defining opportunity for a motivated youngster to work at the intersection of rural enterprise, sustainability, and commerce — gaining hands-on experience in B2B and B2C sales, trade marketing, and supply-chain coordination within one of
India's most promising agri-business models.
With Sidhbaba FPO's aggressive expansion roadmap — including new product launches, district-level distribution tie-ups, and digital marketplace onboarding — the Sales Officer will have the rare privilege of shaping sales strategy from the ground up, with real ownership, accelerated learning, and a clear career
progression path from Day One.
We firmly believe that a skilled, committed, and empathetic Sales Officer is the most critical link between our farmers' hard work and the market's reward; if you are energetic, entrepreneurial, and ready to grow with a start-up that is making a genuine difference in the hills of Uttarakhand, Sidhbaba FPO is your launchpad.

KEY RESPONSIBILITIES
Identify, approach, and onboard new retail, wholesale, and institutional buyers for FPO products across theassigned territory.
Achieve monthly and quarterly sales targets for assigned product categories; report progress against KPIs to the reporting manager weekly.
Maintain and deepen relationships with existing buyers, traders, SHGs, cooperatives, and government procurement agencies.
Coordinate with the warehouse and logistics team to ensure timely and accurate order fulfilment and last-mile delivery.
Collect and report market intelligence: competitor pricing, buyer preferences, emerging demand trends, and seasonal patterns.
Represent Sidhbaba FPO at haats, melas, trade fairs, farmer markets, and events to build brand visibility and generate leads.
Support onboarding of FPO products on e-commerce and quick-commerce platforms; assist with listings, content, and feedback resolution.
Maintain accurate sales records, daily visit reports, and client databases using digital tools / ERP provided by the FPO.

JOB DESCRIPTION (ROLE DETAIL & DAY-IN-THE-LIFE)
Work Scope & Daily Rhythm: The Sales Officer will split time between field visits (approx. 60-70%) and office-based coordination (30-40%). A typical day begins with reviewing the call plan and pending orders,
followed by market visits to existing buyers and prospecting calls to new leads. Evenings involve updating the sales tracker, submitting daily reports, and coordinating with dispatch for next-day deliveries.
Reporting Structure: The Sales Officer reports directly to the CEO / Business Development Manager of Sidhbaba FPO. Given the start-up stage of the organisation, this role offers direct access to leadership, enabling
fast decision-making, real-time mentoring, and genuine influence over business outcomes from day one.
Key Performance Indicators (KPIs):
Monthly revenue achievement vs. target | Number of new buyers onboarded per quarter | Order fulfilment rate | Customer retention and repeat-order ratio | Geographic market coverage (villages/towns per month) | Accuracy and timeliness of daily reporting.
Team & Collaboration: The Sales Officer will work closely with the procurement and warehousing team, the accounts function, and field-level farmer mobilisers. Cross-team coordination is central to this role — ensuring that what is sold in the market can actually be delivered from the farm, on time and at the right quality.
Tools & Technology: Smartphone-based CRM / sales tracking app, WhatsApp Business for buyer communication, Google Sheets / Excel for reporting, and FPO-specific ERP tools as applicable.
Full training will be provided; a genuine willingness to learn and adopt digital tools is essential.
Career Growth Path: High-performing Sales Officers at Sidhbaba FPO can expect rapid progression to Senior Sales Officer, Area Sales Manager, and Business Development Lead as the organisation scales.
The FPO actively promotes from within and offers opportunities to take on product-category ownership, regional responsibility, and key institutional sales portfolios.
QUALIFICATIONS & SKILLS REQUIRED
Graduate in any discipline (B.Com, BBA, B.Sc Agriculture, BA or equivalent); MBA / PGDM in Agri-Business or Marketing is an added advantage.
Strong communication skills in Hindi (mandatory); working knowledge of English for reporting and digital tools.
Familiarity with Pauri Garhwal geography, local markets, and buyer networks is a significant plus.
Basic proficiency with smartphone apps, WhatsApp Business, and Excel / Google Sheets.
Self-motivated, target-oriented, and comfortable with regular field travel within and around the district.
Honest, dependable, and personally aligned with the FPO's mission of farmer welfare and rural development.
Two-wheeler driving licence with own vehicle preferred (conveyance / fuel reimbursement provided as per policy).

POSITION DETAILS AT A GLANCE
Position: Sales Officer
Organisation: Sidhbaba Farmer Producer Organisation (FPO)
Location: Kotdwar, Pauri Garhwal, Uttarakhand
Employment Type: Full-Time | Regular
Experience Fresher OR 1-2 years in Sales / Agri-Business / FMCG / Rural Markets
Salary Best in class as per skill and sector experience (disclosed at interview stage)
Last Date: April 30, 2026
Email: sidhbabafpo@gmail.com
WhatsApp: +91-8171057822

Sidhbaba FPO is an equal-opportunity employer committed to building a diverse and inclusive team.
Candidates with special abilities (Divyang) are strongly encouraged to apply — gender is no bar.
Suitable candidates from the Pauri Garhwal region will receive added preference, as we believe in the power of local knowledge, community roots, and homegrown talent to drive the FPO's mission forward.

HOW TO APPLY
Interested candidates are requested to send their updated CV / Resume along with a brief cover note explaining why you wish to join Sidhbaba FPO and what you bring to this role, to sidhbabafpo@gmail.com with the
subject line: "Application - Sales Officer - [Your Full Name]". You may also reach out via WhatsApp at +91-8171057822 for any queries. Only shortlisted candidates will be contacted for further rounds. L
ast date to
apply: April 30, 2026.
Come, grow with the mountains. Your career. Our farmers. One mission.
Sidhbaba FPO | Kotdwar, Pauri Garhwal, Uttarakhand | sidhbabafpo@gmail.com | +91-8171057822

Job Email ID:

sidhbabafpo(at)gmail.com