Job ID: 290873

Content Creator

Mukti

Location: Kolkata, West Bengal

Apply by: 17 May 2026

Relevant Sectors

Communications, IT, Media, Knowledge Management, Editor

About MUKTI:
MUKTI is a grassroots non-governmental organization (NGO) dedicated to empowering marginalized communities through sustainable development initiatives. Our focus areas include education, healthcare, livelihood enhancement, environmental sustainability, and women’s empowerment. We work at the intersection of community-driven development and environmental conservation to create lasting change.

Job Overview:
MUKTI is seeking a passionate and creative Content Creator to craft compelling newsletters that effectively communicate the impact of our initiatives, projects, and campaigns. As a Content Creator , you will be responsible for developing engaging content that resonates with our donors, volunteers, partners, and community members. Your storytelling skills will help convey the essence of our mission and inspire action, support, and advocacy. It's a work from office position.

Key Responsibilities:
• Content Creation: Develop and write informative, inspiring, and engaging newsletters to keep MUKTI’s supporters informed about ongoing projects, success stories, and upcoming events.
• Storytelling: Use impactful storytelling to highlight the lives transformed by MUKTI’s initiatives, featuring real-life stories from the communities we serve.
• Campaign Support: Collaborate with the program and fundraising teams to support specific campaigns through targeted newsletters that drive awareness, donations, and engagement.
• Content Strategy: Work with the communications and programme team to plan, execute, and evaluate content strategies for newsletters and social media that align with MUKTI’s goals and vision
• Audience Engagement: Tailor content for different audience segments (donors, volunteers, partners) and maintain consistent communication to strengthen relationships.
• Design Collaboration: Proficient in design to create visually appealing newsletters and social media posts, ensuring proper use of images, infographics, and design elements that enhance content readability.
• Performance Monitoring: Track performance metrics (open rates, click-through rates, etc.) and use insights to optimize future editions.
• Research & Trends: Stay informed about global development issues, NGO trends, and best practices in trend to keep MUKTI’s presence impactful.

Requirements:
• Experience: 1-3 years of experience in content creation, journalism, or communications, with a focus on email newsletters or digital marketing.
• Writing Skills: Strong writing, editing, and proofreading abilities, with the capacity to convey complex ideas in a clear, accessible, and inspiring way.
• NGO Passion: Deep understanding and commitment to MUKTI’s mission and the broader NGO/development sector.
• Email Marketing Tools: Proficiency in newsletter platforms such as Mailchimp, Campaign Monitor, or similar tools.
• AI Usage Proficiency: Must be efficient in use of Contemporary AI Applications and expertise in creative and real exam type
• Storytelling: Ability to turn real-world stories from beneficiaries into powerful narratives that inspire and motivate.
• Design Sensibility: Understanding of design principles and experience working with visual content (experience with tools like Canva or Adobe Creative Suite is a plus). Creative design of flyer, social media post, image for website is desirable.
• Analytical Skills: Ability to interpret engagement metrics and adjust content strategies accordingly.
• Collaboration: Team player with strong communication and interpersonal skills to work across departments. Coordination with various project/programmes is expected.
• Content Creation: Website content creation and maintenance of website content
• Content Circulation: Regular circulation of developed content in various social and chat media
• Availability: Availability in office on working days with requirement for covering workshops/programmes / events from time to time.
• Project Visits: Visits to project sites are also required for better understanding of grassroots level work environment.[AK1.1]

Preferred Qualifications:
• Candidates having post-graduation degree with reading, speaking and writing proficiency in both English and Bengali language should apply
• Candidates must have basic html and website backend, specially working wordpress knowledge and familiar with different social media platforms
• Prior experience working with NGOs or in the development sector.
• Experience with donor communications or fundraising campaigns.
• Familiarity with the issues of rural development, education, and environmental sustainability.
• Basic knowledge of social media marketing and digital outreach.

Salary : Negotiable, between 22,000 to 25,000 per month depending upon related experience, skills and qualifications.

Job Email ID:

careers(at)muktiweb.org