Position: State Consultant – Media and Advocacy for Child Rights
Employing Agency (Employer): Inductus Limited
Remuneration: Gross compensation budgeted for the position is very attractive. Please note that the offer made to the selected candidate shall be commensurate with qualifications, experience, and salary history. Applicants to mention their current professional fee & expected professional fee on
www.inductusjobs.com/un
No. of Vacancy: 1 Position (One)
Duty Station: : Lucknow with travel to districts as required
Reporting Line: (1)Administrative Supervision- Inductus Limited
(2) Technical Supervision:Communication Specialist
Last Date for Application: 08-08-2026 (Mid-Night)
CONTENT OF TERMS OF REFERENCE (TOR)
1. Background:
UN ORGANISATION works towards the realization of the rights of children as mandated in the UN Convention on the Rights of the Child (CRC). These rights pertain to survival, protection, development and participation of children and adolescents. UN ORGANISATION Uttar Pradesh Field Office partners with the Government of Uttar Pradesh (GoUP) and key stakeholders to strengthen systems, policy, programmes, partnerships and capacity for ensuring better results for children, especially the most marginalized, in line with UN ORGANISATION’s Country Programme Action Plan (CPAP) and state priorities related to CRC and Sustainable Development Goals (SDGs).
The Communication, Advocacy & Partnership (CAP) section at the UN ORGANISATION UP Field Office works with the aim of expanding UN ORGANISATION’s leadership as a trusted voice for children and has engaged with stakeholders (including the government, civil society, faith leaders, legislators, private sector, media, academia, children, adolescents and youth) to put children’s rights and well-being at the centre of political, social and economic agenda for action.
Key Programme Areas for UN ORGANISATION include: Child, maternal and adolescent Health and Nutrition, Safe Water, Sustainable Sanitation, Climate Change, Education, Skills, Child Protection, Social protection and Social policy, Disaster Risk Reduction – with an overarching focus on child rights, Early Child Development (ECD) Adolescent Development/ Empowerment (ADE), social inclusion and equity (gender, disability). Over the years, UN ORGANISATION UP Field Office has led media and communication initiatives in collaboration with Government departments (including Information and Public Relations, Press Information Bureau) and media institutions /houses, which has led to enhanced media and public discourse and mobilization of key influencers and communities in support of children, adolescent and women’s rights. Further, UN ORGANISATION engages with policy makers (elected representatives/legislators), academic and professional institutions, corporate associations, digital influencers, civil society organizations, and youth networks, to advocate for issues pertaining to children and adolescents.
The media environment in UP is dynamic and challenging (with a diverse range of English, Hindi and vernacular media as well as growing digital media). It is crucial for GoUP and UN ORGANISATION to be abreast of media discourse on children’s issues and build alliances and synergies with key media stakeholders. It is also important to ensure advocacy and awareness through key messages and coverage of key programme initiatives undertaken by different sectors/government counterparts/CSO coalitions and influencers through media partnerships, interactions, workshops and visits and build capacity of media for sustained sensitive and responsible reporting as a crucial partner/advocate for child rights.
Further, UN ORGANISATION has its own national and global advocacy and communication priorities and campaigns – with a focus on child rights. This is sometimes over-arching and convergent in nature and may not be related to one particular programme priority or a specific state department. Media engagement for enhanced awareness about UN ORGANISATION’s role, mandate and building support, partnerships, positive media discourse, reach and engagement for UN ORGANISATION’s own flagship campaigns and advocacy priorities (viz. World Children’s Day, State of the World’s Children, End Violence against Children, Healthy Diets, Climate Action, YuWaah- Generation Unlimited, Adolescent Empowerment) is vital. Ensuring regular and positive interface and media engagement of other key influencer platforms like inter-faith forums, legislators, CSOs, academic institutions, adolescents and youth is also integral to CAP programming.
In the above context, it is imperative to engage a consultant with expertise and experience in not only media engagement but also advocacy with multiple stakeholders viz. legislators, CSOs, academic institutions, on children’s issues, to contribute to achieving results for children as outlined in the Annual Work Plan of CAP UN ORGANISATION UP
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