Job ID: 298301

Marketing Manager - Honey Value Chain

Jharkhand Madhu Aajeevika Farmer Producer Company Limited

Location: Jharkhand

Apply by: 11 Jul 2026

Relevant Sectors

Agriculture, Livelihoods, Microfinance, Rural, Urban

Key Responsibilities
• Develop and implement marketing and sales strategies for apiary honey and wild honey products.
• Identify and establish market linkages with wholesalers, retailers, institutional buyers, processors, distributors, exporters, and e-commerce platforms.
• Promote FPC honey products through branding, packaging, exhibitions, trade fairs, promotional campaigns, and digital marketing initiatives.
• Conduct market research and monitor market prices, demand trends, consumer preferences, and competitor activities.
• Coordinate with procurement, processing, and production teams to align product availability with market demand.
• Negotiate sales agreements, pricing, and commercial terms with buyers and ensure timely order fulfilment.
• Maintain strong customer relationships and continuously expand the buyer network.
• Prepare sales forecasts, marketing plans, business development strategies, and periodic performance reports.
• Support product diversification and the development of value-added honey and bee products.
• Ensure compliance with food safety standards, labelling requirements, branding guidelines, and regulatory norms.
• Develop interstate and out-of-state market linkages for honey and allied products.
• Prepare and implement marketing strategies, distribution plans, channel marketing initiatives, modern trade partnerships, institutional sales, and e-commerce business development.
• Explore new domestic and institutional markets to increase sales and strengthen the FPC brand

Job Email ID:

jharkhandmadhuaajeevikafpc(at)gmail.com

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