Job ID: 299283

Social Media & Digital Marketing Specialist

Womens Interlink Foundation

Location: Kolkata, West Bengal

Apply by: 22 Aug 2026

Relevant Sectors

Administration, HR, Management, Accounting/Finance

Communications, IT, Media, Knowledge Management, Editor

Job Title: Social Media & Digital Marketing Specialist
Organisation: Women’s Interlink Foundation (WIF)
Location: Kolkata (Hybrid/Consultancy options available)

WIF invites applications from experienced digital marketing professionals to lead social media strategy and online brand growth for products created by women in Shelter Homes vocational training programmes. The Social Media & Digital Marketing specialist will be a strategic, program linked role that will bridge the gap between training programmes and income generation.

Responsibilities Include:

Develop, plan and and execute digital marketing strategy which includes social media strategies across social media platforms.
· Create engaging content, including posts, reels, stories, graphics, and promotional materials.

· Create and Manage social media calendars and ensure consistent brand communication.

· Monitor social media trends and competitor activities to identify new opportunities.

· Respond to comments, messages, and online inquiries in a timely and professional manner.

· Plan and execute digital marketing campaigns to increase brand awareness, engagement, and lead generation.

· Coordinate with designers, content creators, and other stakeholders for campaign execution.

· Track and analyze campaign performance using analytics tools and prepare regular reports.

· Assist in organizing promotional events, product launches, and marketing initiatives.

· Manage email marketing, website updates, and other digital marketing activities as required.

Requirements:

Experienced in digital marketing/social media management
Strong content creation and analytics skills
Experience in NGO/social enterprise/ethical brand preferred
· Strong written and verbal communication skills.

· Understanding of SEO, social media analytics, and online advertising.

· Creativity, attention to detail, and ability to manage multiple products simultaneously.

Eligibility: Graduate/Postgraduate in Marketing/Communications with 3–5 years’ relevant experience. Experience with NGOs/social enterprises preferred.

Interested candidates may send their CV, portfolio links, and expected remuneration to "wifjobs2020@gmail.com" with subject line “Application – Social Media & Digital Marketing Specialist”

Job Email ID:

wifjobs2020(at)gmail.com