Job ID: 299300

Senior Associate - Engagement & Outreach

NudgED | Flagship Initiative: Top Parent

Location: Remote, Delhi

Apply by: 23 Aug 2026

Relevant Sectors

Capacity Building, Training, Advocacy

Social, Gender, Education, Youth, Child

Experience: 2–4 years
Project: ShikshaNext
Work mode: Remote-first; India
Reports to: Programme Associate, NudgED
Travel: To project areas, as required

About NudgED and Top Parent
NudgED is an education nonprofit working to make high-quality foundational learning possible in every home. Our flagship initiative, Top Parent, is a free, mobile-first learning platform that equips parents—especially those from low-income and first-generation learner families—with simple, practical ways to support children aged 3–10.

Our belief is simple: every parent can be a teacher, and every home can be a classroom. Top Parent combines accessible technology, high-quality learning content and parent-friendly guidance in local languages. It has reached more than 2 million downloads, and independent evidence shows that children using Top Parent learned 1.37 times faster than their peers, with improvement across 9 of 11 numeracy skills.

We are now entering our next phase of scale through ShikshaNext. Our focus is to build a strong hybrid engagement model—combining digital outreach with trusted, on-ground relationships and partner-led implementation—to help more families use Top Parent consistently and meaningfully.

The opportunity
We are looking for a people-centred professional to lead Engagement and Outreach for our growing programmes. This role sits at the intersection of communities, technology, partnerships and programme delivery, combining strategic coordination with hands-on implementation.
You will own how parents and frontline stakeholders discover, understand and engage with Top Parent across digital and in-person channels. You will also actively manage implementation with partner organisations—turning plans into action, keeping teams aligned, solving day-to-day challenges and ensuring that insights from the field shape programme and product decisions.

In practice, this role will translate that engagement strategy into four connected areas of work: parent and community engagement, partner management, performance learning, and communication.

What you will lead
Parent & community engagement Partner management
Performance & learning Communication
• Design hybrid engagement journeys across field outreach, WhatsApp, calls and campaigns.
• Run onboarding sessions, activations and learning clubs that make Top Parent easy to use.
• Build trust with parents, facilitators, educators and community leaders.
• Create practical implementation plans, timelines, roles and review rhythms with partners.
• Coordinate delivery, training, logistics and issue resolution to keep milestones on track.
• Equip partner and frontline teams to explain Top Parent confidently.
• Track outreach, activation, participation and retention through simple dashboards.
• Synthesize data, feedback and field stories into clear insights.
• Spot drop-offs, test improvements and refine engagement approaches.
• Represent NudgED and Top Parent clearly in meetings, reviews and forums.
• Prepare concise updates, notes, stories and presentations.

What success will look like
• Parent adoption: Parents understand Top Parent’s value and use it consistently to support learning at home.
• Partner delivery: Partner and frontline teams deliver the programme confidently and consistently across locations.
• Learning loops: Digital, field and feedback loops work together to improve adoption, retention and family experience.

Who we are looking for
• Relevant experience: A graduate with 2–4 years in community engagement, programme implementation, outreach, partnerships or field operations, preferably in education or the social sector.
• Relationship building: Empathetic, patient and culturally sensitive across parents, frontline teams, partners and colleagues.
• Communication: Clear in Hindi and English, with additional Indian languages as an advantage.
• Execution: Digitally confident, organised and proactive, with strong follow-through and comfort using WhatsApp, Google Workspace, spreadsheets, dashboards and reporting tools.
• Mission fit: Comfortable in a remote-first, cross-functional role with travel as needed, and committed to education equity and parent-led learning.

Why join us?
• Mission: Shape an initiative that helps parents become active partners in their children’s learning.
• Ownership: Work closely with a small, collaborative team and leadership, where your ideas and initiative will be visible.
• Variety: Take on a flexible hybrid role spanning digital outreach, partner engagement, programme delivery and community interaction.
• Growth: Learn through direct field insight in a culture that values empathy, experimentation and shared ownership.
This is a hybrid role, preferably based in Delhi/NCR, with flexibility in working hours and some travel to project locations as required.

HOW TO APPLY
Please send your CV and a short note explaining why this role interests you to priyanka@nudged.org.in. Applications will be reviewed on a rolling basis.

Job Email ID:

priyanka(at)nudged.org.in