REQUEST FOR PROPOSAL (RFP)
For Appointment of Resource Mobilization Agency
Last Date for Submission: 30th August 2026
INTRODUCTION ANDCONTEXT
Deutsche Welthungerhilfe e.V. is one of the largest non-governmental organisations in Germany operating in the humanitarian assistance and development fields.
Project background:
Civil Society in India is often known by different terms like “Voluntary sector,” Voluntary organizations, non-governmental organizations, and non-profit organizations. Civil society plays a vital role in any healthy democracy. It offers a space in which people can come together to share interests and common goals; Civil Society organizations are also regarded as the fifth pillar of democracy.
India’s civil society organizations (CSOs) are facing growing challenges in promoting good governance and inclusive development. These include transparency and legitimacy with respect to the level of information expected of them.
SAKSHAM- Revitalizing the Power of Indian Civil Society is being implemented by Welthungerhilfe and European Union through partners (FMSF, SSK and VSS) in India. The project contributes to reinforce Indian civil society as credible and strong actor on good governance and development. The project assumes that enhancing professionalism of CSOs will result in improved public perception and an expanded sphere of influence. Through this Request for Proposal, we would like to reach out to interested Resource Mobilization Agency who can support CSOs in accessing different fundraising mechanisms/platforms for following initiatives:
2. OBJECTIVE
Saksham seeks to engage a professional Resource Mobilization Agency to:
- Build strong brand visibility for Saksham initiatives
- Create compelling content showcasing impact stories from grassroots communities/CSOs enrolled under Saksham Project
- Amplify success stories and interventions
- Engage with stakeholders including supporters, partners, beneficiaries, and the development sector community to facilitate access to different fundraising mechanisms
3. SCOPE OF WORK
The selected agency will be responsible for:
- To facilitate access to new funders/funding mechanisms by connecting online with appropriate platforms, donors, foundations and companies.
- Creating content and uploading on their platform and connecting with donors.
- Supporting CSOs enrolled under Saksham Project to raise resources online.
3.3 Reporting & Analytics
- Provide monthly performance reports with engagement metrics
- Quarterly strategy review and recommendations
- Track reach, engagement, follower growth, and impact indicators
- Collaborate with Saksham communication team for content approvals
4. ELIGIBILITY CRITERIA
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Criteria
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Requirement
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Experience
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Minimum 5 years in Resource mobilization with at least 10 projects in development/CSR/NGO/social sector-50%
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Team Capability
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In-house team with content writers (English & Hindi), graphic designers, video editors-25%
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Budget
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Detailed break-up of cost – 25%
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Registrations
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Valid PAN and GST registration-Non negotiable
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Deliverables
To create and upload at least 20 campaigns in a year online on resource mobilization platform.
Preferred Qualifications:
- Experience in agriculture/Civil society organizations/rural development communication
- Portfolio showcasing impact storytelling and beneficiary-centric content
- Successful experience in Resource mobilization through web/online platforms
5. CONTRACT DURATION & PAYMENT
- Contract Period: 2 years (renewable)
- Payment Terms: Half yearly payments against deliverables
- Budget: Maximum EUR 6,000 per year
6. SUBMISSION REQUIREMENTS
Technical Proposal:
- Covering letter on company letterhead
- Company profile and registration certificates
- Portfolio of previous work (especially development/CSR content)
- Team composition with profiles
- Proposed approach, methodology, and content strategy for Saksham
- Sample content calendar and creative concepts
- PAN and GST certificates
Financial Proposal:
- Annual consolidated cost (excluding GST)
Submission Details:
- Upload both (Technical and financial) proposals on etender
- Subject: "RFP for Online Resource Mobilization Agency - Saksham"
- Deadline: 30th August 2026
7. TERMS & CONDITIONS
- WHH reserves the right to accept/reject any or all proposals without assigning reasons
- All content created will be WHH intellectual property
- Agency must maintain confidentiality of all WHH data and communications
- Contract may be terminated with 1-month notice for non-performance
- Agency responsible for all statutory compliances for their team
8. CONTACT INFORMATION
For queries and clarifications: