RFP - Production of High-Quality 2D Animated Training Films for AAA Scale-Up Initiative

 REQUEST FOR PROPOSAL (RFP)

1. Develop clear, engaging, and high-quality 2D animated films based on scripts provided by TAF.
2. Support training and comprehension through simple visual storytelling, relevant characters, icons, diagrams, and on-screen text.
3. Present processes and responsibilities accurately, consistently, and in a culturally and contextually appropriate manner.
4. Ensure strong synchronisation between narration, animation, graphics, music, sound effects, and transitions.
5. Create a consistent visual language across all seven films.

• Review the scripts and participate in an initial briefing/concept discussion with TAF.
• Develop a visual treatment, storyboard, and/or style frames for approval before full production.
• Design relevant 2D animated characters, environments, icons, diagrams, maps, process flows, and other visual elements.
• Produce animation with smooth movement, clear transitions, and training-friendly pacing.
• Arrange and record professional-quality Hindi voice-over, subject to approval by TAF.
• Add suitable background music, sound effects, audio mixing, and other post-production elements.
• Use on-screen text, labels, captions, and visual cues wherever required for clarity and retention.
• Incorporate feedback and complete the agreed revision rounds.
• Deliver final mastered videos and agreed editable/source assets.

• Final/approved scripts for all seven films.
• Relevant programme information, terminology, reference material, and clarifications, as required.
• Branding guidelines, logos, and any available reference assets.
• Feedback and approvals at defined review stages.
• B-roll footage is not applicable. The films are expected to be fully animation-based.

• High-quality 2D animation with consistent character design, backgrounds, typography, and visual treatment.
• Accurate representation of AAA processes, roles, workflows, and terminology as per the approved scripts and programme inputs.
• Clear narration and audio mixing suitable for training environments and varied audience comprehension levels.
• Effective use of visual metaphors, process diagrams, maps, icons, and demonstrations wherever appropriate.
• Readable on-screen text and appropriate pacing, avoiding excessive visual clutter.
• Inclusive, respectful, and context-sensitive representation of frontline workers and communities.
• Professional finishing, including clean edits, colour consistency, sound balancing, and export quality.

• The agency should propose a clear review workflow, including concept/style-frame approval before full production.
• Up to two rounds of revisions per film must be included in the financial proposal.
• Revision rounds will primarily cover animation, timing, voice-over coordination, and minor text/visual corrections.
• Any substantial script changes or additional production requirements will be discussed and approved separately, if applicable.
• No film will be considered final until written or documented approval is provided by TAF.

• Seven final 2D animated training films in Hindi, delivered in MP4 format.
• Final Full HD exports (1920 × 1080, 16:9).
• Approved voice-over recordings and final mixed audio embedded in the videos.
• Final artwork/animation assets and editable/source files, where agreed in the contract.
• Project files and linked assets required for future updates, subject to the agreed scope.
• All final files shared through Google Drive or an equivalent secure file-sharing platform.

• The proposed timeline should identify milestones and dependencies for each film.
• The agency should indicate the expected turnaround time for feedback incorporation.
• The production schedule may be refined jointly after selection and commencement.

• Agency profile and relevant experience in 2D animation, training videos, public health, development, education, or related sectors.
• Portfolio and links to at least three comparable animation/video projects.
• Proposed creative approach and understanding of the assignment.
• Proposed production methodology and quality assurance process.
• Team structure, key personnel, and roles.
• Detailed work plan and estimated delivery timeline.
• At least one relevant sample of Hindi animation or training content, if available.
• Detailed financial quotation in the format requested below.
• Any assumptions, exclusions, dependencies, or additional requirements.

• Payment terms and milestone-wise payment schedule.
• Quotation validity period.
• Expected timeline for completion.
• Any conditions or costs not included in the quotation.
• Copy of legal registration / certificates of the agency. 

• Understanding of the training objective and intended audience.
• Strength and feasibility of the proposed creative and production approach.
• Quality of animation, storytelling, sound, and visual communication.
• Availability and experience of the proposed team.
• Timelines and ability to meet review and delivery requirements.
• Commercial reasonableness, transparency, and completeness of the quotation.

• All final films, approved creative outputs, and related commissioned assets will be the sole property of TAF, subject to the final agreement.
• Full rights for usage, reproduction, adaptation, translation, modification, and distribution of the final deliverables will rest with TAF.
• The agency shall not share, publish, sell, or use the commissioned materials for external purposes without prior written permission.
• The agency must maintain confidentiality regarding scripts, programme information, and any non-public material shared during the assignment.

• TAF reserves the rights to accept or reject a bid without assigning any reason(s) thereof.
• Canvassing or collusion in any form or manner related to this RFP is strictly prohibited. Such acts will lead to automatic disqualification of the concerned bid(s) and blacklisting of the agencies concerned.
• A formal service agreement will be executed by TAF with the selected agency.