Job ID: 293667

Specialist, Social Media

Humane World for Animals India

Location: Remote, India

Apply by: 27 Jun 2026

Relevant Sectors

Communications, IT, Media, Knowledge Management, Editor

Job Description
Job title	Specialist, Social Media			Department	India
Job family	Marketing, Digital Marketing			Location	Remote
Prepared by	Kabani Mary Alex, Alokparna Sengupta, Shaili Shah			Date	2026
*For Compensation Use Only:
Approved by	Human Resources			Date	2026
FLSA	Not Applicable	Grade	10	Career level	P2

Position Overview

General purpose of the position

To maintain and develop Humane World for Animals India’s social media primarily and identify and develop branding and marketing materials including social and outdoor media graphics. Work in consultation with the Manager, Communications and maintain Humane World for Animals India’s online branding.

Essential duties and responsibilities

Social media awareness and marketing (80%):

Develops and executes social media strategies including awareness, branding and other campaigns on social and outdoor media platforms for Humane World for Animals India Foundation by working with relevant program departments.
Maintains Humane World for Animals India Foundation’s social media accounts by creating good quality social media share-graphics, videos, reels, and stories and developing captions and narration for daily social media posts aligned with campaign messaging. Serves as the point of contact for maintaining a repository of all created graphics.
Serves as the main point of contact for development of collaterals such as posters, banners, information leaflets, and flyers for organization’s events.
Assesses the performance of social media platforms for Humane World for Animals India Foundation across all channels and documents them in a periodic manner for internal and external information and review.
Tracks and optimizes conversion metrics such as engagement-to-action rates, click-throughs, and campaign-specific outcomes to ensure social media efforts translate into tangible outcomes.
Conduct social media market research to identify emerging platforms, industry trends, and new features, applying relevant insights to Humane World for Animals India Foundation’s social media strategy.

Paid ads for fundraising (15%):

Collaborates with Director, Marketing & Communications to assist in raising funds digitally through targeted campaigns. in a strategic manner
Identifies innovative and unique digital platforms which can be used for fundraising digitally.

External and Internal Stakeholders (5%):

Serves as the liaison for social media vendors and advises them on how to produce materials based on campaign requirements and organization brand.
Develops and implements community and/or influencer outreach efforts.
Performs other duties or responsibilities, as assigned.

Desired minimum qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below are representative of the knowledge, skill and/or ability required. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

Education and experience

Graduate degree in mass communication or equivalent work experience required.
A minimum of four (4) years of experience in social media management content creation. Experience in social media strategy, design and execution is essential preferably for use in branding, awareness and fundraising for social and civic society issues.

Necessary knowledge, skills and abilities

Knowledge of Canva, Adobe Premier Pro and/or Photoshop.
Knowledge of Meta, Ads Manager and Google ads.
Video editing skills.
Proficiency of Microsoft Suite (Word, PowerPoint, Excel, Outlook).
Strong written and verbal communication skills.
Attention to detail and commitment to excellence demonstrated by the delivery of quality and timely outcomes.
Strong interpersonal skills are necessary.
Interest in animal protection issues preferred.

Supervision exercised

None

Work environment

The noise level in the work environment is usually moderately quiet.

Employment disclaimer

Humane World for Animals India Foundation is an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. The organization does not discriminate on the basis of any protected characteristic as defined under Indian law.

This job description is not a contract—management reserves the right to modify its contents at any time.

Physical Demands

The physical demands described and checked here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms.

For detailed information, please check the complete version of the advert attached below

Job Email ID:

sshah(at)humaneworld.org

Download Attachment:

Specialist, Social Media, India copy (2).doc