Bharatiya Yuva Shakti Trust (BYST)
www.byst.org.in
Head– Branding, Marketing and Communications
Location: Delhi
About BYST
Bharatiya Yuva Shakti Trust (BYST) is a leading grassroots entrepreneurship development organization. We are looking for an experienced communications leader to shape and drive our national branding, marketing, and communications strategy.
Job Profile
• Develop and execute a multi-dimensional communications messaging framework aligned with BYST's vision and objectives
• Monitor systems and procedures for smooth operations of branding, marketing, and communications
• Regularly assess the effectiveness of communication channels and build measures to create awareness and momentum
• Lead BYST's branding, marketing, and communications team
• Create branding for BYST that opens funding opportunities
Key Responsibilities
• Develop and implement a national communications strategy, including social media, aligned with BYST's core intent and strategic direction
• Provide strategic communications support to protect and enhance BYST's reputation and brand
• Guide the development and expansion of BYST's website and social media platforms
• Coordinate with departments to develop and distribute communications and fundraising/marketing materials for corporates, individuals, government departments, donor agencies, and foundations
• Act as brand champion, ensuring a unified organizational image and message
• Lead branding across BYST offices, local partners, and implementing locations
• Ensure brand compliance and train staff on communications and branding
• Identify media opportunities, develop talking points, and provide media training to spokespersons
• Manage media relations and respond to queries from local, regional, and international media and donors
• Collaborate on blogs, newsletters, and opinion editorials
• Build strategic relationships with media and ecosystem influencers
• Manage the marketing and communications budget
• Oversee print and electronic marketing collaterals
• Develop social media campaigns and stay current on digital marketing trends
• Support senior management in identifying business development opportunities
Qualifications & Experience
• Post-graduate/Master's degree in Communications, Media, or Marketing
• 10–12 years of experience in communications and media relations, preferably within the humanitarian or international development sector (INGOs)
• Strong understanding of brand development and integrated communications planning
• Excellent writing, editing, and oral communication skills; fluency in English required
• Proven experience facilitating workshops and managing executive communications
• Strong organizational skills with the ability to manage multiple projects under tight deadlines
• Proficiency in MS Office (Word, PowerPoint, Excel)
• A collaborative team player with strong interpersonal skills
How to Apply
[send your CV by 30th Sept’26 to resumes@byst.zohorecruitmail.in with a copy to bysthrops@cii.in / byst.system@cii.in)