Job Title: Manager - Design and Communications
Location: New Delhi
Band/Grade: 2A/2B
Department: Piramal School of Leadership
Last updated on: 03/04/26
Degree of Travel required to: Low to Medium travel to various intervention districts/states
Purpose of Job
About the Project
This project, implemented by PSMRI in partnership with the STOP TB Partnership and supported through the U.S. Department of State, aims to strengthen tuberculosis (TB) detection and linkage to treatment among underserved tribal populations across India. Phase 1 of the initiative will screen approximately 2 million people across 24 districts in 8 high-burden states using 150 mobile screening teams equipped with AI-enabled portable digital X-ray and molecular diagnostic tools. The project will deploy a large field workforce supported by strong monitoring and program management structures to ensure quality, speed, and accountability. The following role contributes to this effort by supporting community screening, diagnostics, coordination, monitoring, and linkage to TB treatment under the National TB Elimination Programme (NTEP).
About the Role
The Manager – Design & Communications will lead the design function for the project at the national level, ensuring development of high-quality, user-centric, and culturally appropriate visual and communication materials that support program implementation—particularly in tribal and hard-to-reach settings.
The role will focus on translating program strategies into simple, intuitive, and field-friendly design solutions that improve comprehension, enable frontline action, and drive behavior change for early TB detection, stigma reduction, and linkage to care under the National TB Elimination Programme (NTEP).
The role is expected to work towards,
1. Define and institutionalize the visual design framework and standards for the project aligned with NTEP guidelines
2. Establish design systems for consistency across IEC materials, training tools, and field resources
3. Ensure all outputs are optimized for usability in low-resource, low-literacy, and tribal contexts
4. Enable contextual flexibility while maintaining overall design coherence across geographies
5. Lead end-to-end design of IEC materials for Active Case Finding (ACF), including posters, flipcharts, cue cards, and interpersonal communication aids
6. Design job aids and decision-support tools for frontline workers to improve last-mile service delivery
7. Develop highly visual, low-text materials suited for low-literacy populations
8. Ensure materials are linguistically adapted, incorporating local dialects and culturally relevant symbols and imagery
9. Co-create and iterate designs based on feedback from field teams and tribal communities
10. Design engaging training materials, facilitator guides, and visual modules for capacity building of field staff
11. Design social media posts, reels/story templates, and campaign visuals.
12. Convert technical guidelines into easy-to-understand visual formats for rapid uptake by frontline workers
13. Support development of demonstration tools and visual aids for community-level engagement
14. Translate behavior change strategies into compelling visual communication outputs
15. Design materials that address stigma, myths, and care-seeking barriers specific to tribal populations
16. Integrate local storytelling styles, folk formats, and community narratives into communication design
17. Ensure communication materials are relatable, actionable, and context-sensitive
18. Develop digital assets including social media creatives, short videos, and mobile-friendly content where relevant
19. Design for multiple formats including print, mobile, and offline dissemination channels
20. Adapt content for low-connectivity environments using lightweight and accessible formats
21. Work closely with programproject, surveillance, and field teams to ensure design outputs meet implementation needs
22. Align all materials with CTD and state guidelines while ensuring adaptability for local contexts
23. Coordinate with external vendors, printers, and creative partners for production and dissemination
24. Ensure high standards of design quality, accuracy, and consistency across all outputs
25. Establish review mechanisms to validate cultural appropriateness and field usability
26. Deliver all design outputs in alignment with program project timelines and rollout plans
27. Explore and pilot innovative, low-cost design approaches to improve reach and engagement in tribal areas
28. Leverage human-centered design principles to continuously refine materials based on user behavior
29. Identify scalable design solutions that can be integrated into national programs
Any other specific task assigned by the organisation, as required.
Key stakeholders
External
• Ministry of Health and Family Welfare
• Ministry of Tribal Affairs
• Stop TB Partnership
• Dept of State, US Gov
• Related organizations as and when required
Internal
Central and State operations teams, Other programs departments
Reporting structure
Role directly reports to
Project Lead
Essential Qualifications
Graduation/Masters related to communications and design from a govt recognized institution or Diploma in Graphic design, Visual Communication
Essential Experience and Skills
• 4–6 years of professional experience in design (creative agency/NGO/corporate sector).
• Proven portfolio in the domains of digital and prints work.
• Experience in data visualization and creation of data stories
• Expertise of using
o Adobe Illustrator
o Adobe Photoshop
o Adobe In Design
o Canva (pro-level)
o Adobe After Effects / Premiere (basic video editing)
o Core Draw
o Other professional designing tools
• Fluency in English and Hindi (reading, writing, and speaking) is essential; knowledge of additional Indian languages is an advantage
Additional preference (Desirable)
• Proven experience in working with tribal communities or in rural/underserved areas.
• Experience working with multi-stakeholder groups, including government agencies, NGOs, and local community leaders.
Values
Knowledge
Expertise – we strive for a deeper understanding of our domain
Innovation – we aspire to do things creatively
Action
Entrepreneurship – we are empowered to act decisively and create value
Integrity – we are consistent in our thoughts, speech and action
Care
Trusteeship – we protect the interests of our customers, community, employees, partners and shareholders
Humility – we aspire to be the best, yet strive to be humble
Application process: (Mandatory to fill the form and share CV)
To apply, please fill the below form using the link below and share your resume on hr.psl@piramalswasthya.org
Application Form for Manager - Design and Communications -TBMJA – Fill out form: https://forms.cloud.microsoft/r/aqCEEnSnfR
Note:- Subject Line of the Mail Should be- Manager - Design and Communications -(Delhi)