Request for Proposals (RFP) for the Design, Development and Deployment of an immersive Augmented Reality Solution for TB
I. About REACH
Resource Group for Education and Advocacy for Community Health (REACH), established in 1999, is a non-profit organization dedicated to the fight against TB in India. REACH’s mandate includes providing high-quality treatment, care, and support for those affected by TB as well as advocacy, research and education to improve public understanding of TB. REACH is headquartered in Chennai and works in several states across the country. For more information on REACH, please visitwww.reachindia.org.in
II. Purpose of the RFP
REACH seeks a technology partner to design, develop and deploy an Augmented Reality (AR)-based educational experience that explains Latent TB Infection and TB Preventive Therapy using immersive visual storytelling.
III. Background
Tuberculosis (TB) remains a major public health challenge in India despite being preventable and curable. While considerable progress has been made in improving diagnosis and treatment, preventing TB among people at high risk remains an important priority. TB Preventive Therapy (TPT) is a short course of treatment provided to individuals with TB infection who do not have active TB disease but are at increased risk of developing it, such as household contacts of people with TB and other eligible high-risk groups. TPT substantially reduces the risk of progression to active TB and is recommended by the National TB Elimination Programme (NTEP).
Despite national recommendations, implementation of TPT in the private sector remains limited due to fragmented service delivery, limited provider awareness, challenges in beneficiary follow-up and adherence, and the absence of streamlined digital workflows. REACH is implementing a project to demonstrate scalable models for improving TPT uptake in the private sector through strengthened care coordination and digital innovations.
The problem and solution:
People with TB and their families often struggle to understand the following concepts, particularly since counselling and education are often truncated in real-world settings and rely primarily on verbal explanations:
- latent infection
- disease progression
- preventive therapy
An immersive AR visualization allows people to visually see the following:
- lungs
- dormant bacteria
- disease progression
- medicine action
We believe this can potentially make counselling and therefore disease literacy more effective.
The project aims to improve awareness, understanding, and acceptance of Tuberculosis Preventive Therapy (TPT) among household contacts of people with TB (PwTB) and other eligible high-risk groups through an immersive Augmented Reality (AR) educational experience. The solution will support healthcare providers during patient counselling by transforming complex medical concepts into engaging, easy-to-understand visual storytelling.
The project objectives are to:
- Improve patient understanding of the difference between latent TB infection and active TB disease through interactive visualisation.
- Increase awareness of the risk of progression from latent TB infection to active TB disease in susceptible individuals.
- Promote informed decision-making by clearly demonstrating the benefits of TB Preventive Therapy (TPT) in preventing active TB.
- Strengthen counselling effectiveness by providing healthcare workers with a standardized, engaging, and multilingual educational tool.
- Develop a scalable digital communication solution that can be deployed across community outreach programmes, and public awareness campaigns.
Proposal Submission Mode
The Application should be sent through email. The application should comprise of technical proposal and financial proposal and should be sent to opportunities@reachindia.org.in via e-mail by 17th July 2026. The subject line of the e-mail should read: “Full – Proposal: Augmented Reality Solution for TB”.
For any queries or clarifications, please write to opportunities@reachindia.org.i n before 15th July 2026. REACH will be unable to respond to queries after this date.
For detailed information, please check the complete version of the RFP attached below.