Role : Media Buyer & Website Traffic Monitor
(Digital Marketing & Analytics)
Work Experience: 2+ years in digital advertising.
Reporting to: Communications Manager
Location: Mumbai or Delhi posting
Tenure: until March 2027
Application end date: 8th July 2026
Organisation Background
The Humsafar Trust (HST) is India’s first community-based organisation (CBO) of selfidentified gay men, men who have sex with men (MSM), Hijras, transgender, and lesbian, bisexual, and transgender (LBT) persons.
HST works across advocacy, health, and rights, engaging healthcare providers, law enforcement agencies, judiciary members, legislators, government bodies, media, and students to sensitise them on issues related to sexual orientation, gender identity, and public health. The organisation also provides legal support, crisis intervention, mental health counselling, and nutrition services to its communities.
HST’s HIV interventions are supported by the National AIDS Control Organization (NACO) and the Mumbai District AIDS Control Society (MDACS). Through public health systems and in-house clinics, HST delivers essential HIV prevention, testing, treatment, and care services to MSM and transgender communities.
For more information, visit www.humsafar.org.
Project NETREACH – Overview
Project NETREACH is a digital HIV intervention designed to reach high-risk and key populations through virtual outreach and online engagement. The project aims to bring digitally active but underserved populations into the ambit of the National HIV Programme.
NETREACH is supported by The Global Fund (GFATM), with India HIV/AIDS Alliance as the Principal Recipient.
About the role :
The Media Buyer & Website Traffic Monitor will be responsible for planning, executing, and optimizing digital advertising campaigns that drive awareness, engagement, lead generation, and conversions across NETREACH's digital platforms. This role combines performance marketing, audience targeting, website analytics, creative adaptation, and campaign optimization to support the project's objectives of reaching underserved and hard-to-reach populations through virtual channels. The successful candidate will work closely with the Communications Manager, programme teams, technology partners, and external agencies to improve campaign performance, strengthen lead generation efforts, monitor user journeys, and enhance the effectiveness of digital outreach initiatives through data-driven decision-making.
Primary responsibilities A. Media Buying & Campaign Management :
•Plan, execute, and optimize paid advertising campaigns across META, and other digital platforms to support programme objectives.
•Develop audience targeting strategies and campaign structures aligned with communication and conversion goals.
•Monitor campaign performance and make data-driven recommendations to improve reach, engagement, lead generation, and conversions.
•Prepare campaign reports and dashboards, translating insights into actionable recommendations.
•Stay informed about digital marketing trends, platform updates, and best practices to strengthen campaign effectiveness.
B. Website Traffic Monitoring & Analytics :
•Use web analytics tools such as Google Analytics and Google Tag Manager to monitor website traffic, user behaviour, and campaign performance.
•Generate regular reports and insights on website engagement, conversions, and audience trends.
•Support the implementation and monitoring of website tracking, analytics, and performance measurement systems.
C. Digital Content & Creative Support :
•Support the creation and adaptation of digital marketing assets, including social media creatives, campaign visuals and promotional materials.
•Ensure digital content aligns with organizational branding guidelines and campaign objectives.
•Adapt creatives for different digital platforms and support the testing of content formats to improve engagement and campaign performance.
Required skills & experience :
•Bachelor's degree in Marketing, Advertising, Communications or a related field.
•Minimum 2+ years of experience in media buying, performance marketing, or digital campaign management.
•Proven experience managing lead generation and conversion-focused campaigns across multiple digital channels.
•Strong working knowledge of Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager (GTM), Conversion API, and performance tracking tools.
•Experience implementing and monitoring conversion tracking, event measurement, attribution models, and campaign analytics.
• Canva experience for adapting digital marketing creatives
•Familiarity with AI-powered tools for content creation, design adaptation, campaign optimization,and workflow efficiency.
•Knowledge of digital marketing trends, audience engagement strategies, landing page optimization, and website user experience principles.
Application Process :
Interested candidates should email their CV and a cover letter explaining their suitability for the role to:-
Email: jobs@humsafar.org, with the subject line: “Media Buyer & Website Traffic Monitor”
Applicants are encouraged to share samples of their work, including links, screenshots, relevant to communications, digital media.
Application end date: 8th July 2026 .