JOB DESCRIPTION
POSITION: Lead - E-commerce
LOCATION: Delhi
REPORTS TO: Project Lead
LEVEL/GRADE: AVP
About ACCESS:
ACCESS Development Services is a national livelihoods promotion organization with a focus on incubating innovations and developing sustainable models for livelihoods promotion of the poor. To this end, ACCESS is structured uniquely to work at all levels of the value chain – implementing programmes on the ground (Tier I), working with Civil Society Organizations, Government Departments, Corporate sector, and Multilateral / Bilateral Agencies (Tier II) as also undertaking national initiatives to influence and support policy initiatives and strengthening the enabling environment (Tier III). ACCESS, with its head office in New Delhi has a pan-India presence having state offices in 9 states and 26 project offices. More at www.accessdev.org
About Project:
This project supports DAY-NRLM’s transition from large-scale SHG mobilization to strong national and global market integration. With 10.05 crore women in 90.90 lakh SHGs and 1.48 crore Lakhpati Didis (June 2025), the mission is now poised to transform these platforms into high-growth, women-led enterprises. ACCESS Development Services will establish and implement a comprehensive national marketing strategy aimed at integrating SHG enterprises into formal mainstream markets. As a first step, ACCESS will undertake a comprehensive assessment of current market efforts—examining product volumes, value realization, channel performance, product quality, and branding and packaging standards. Building on this analysis and consultations with stakeholders (Government, private sector, academia etc), ACCESS will prepare a detailed national market strategy and action plan within the initial weeks. This roadmap will guide value chain prioritization, channel optimization, and branding and packaging upgrades to accelerate revenues and position SHG enterprises for competitive advantage and sustained growth.
Position Summary:
ACCESS is inviting applications from self-driven professionals for the role of Lead – E-commerce. The project has a strong focus on maximising the reach of SHG (Self Help Group) products into modern domestic and international markets via online channels. The Lead – E-commerce is both the visionary and the operational driver responsible for defining and executing the organisation's entire digital marketplace strategy. Beyond managing storefronts and driving conversions, this role has a critical mandate to build, formalise, and sustain institutional partnerships with e-commerce platforms through structured agreements and MOUs, to negotiate favourable commercial terms on behalf of the organisation, and to strengthen the capacity of field teams and producer groups for effective product onboarding. The incumbent will manage all domestic and international e-commerce platforms (Amazon India/Global, Meesho, ONDC, GeM, Flipkart, D2C site, social commerce), oversee digital marketing campaigns, and ensure robust backend operational efficiency. Success is measured by converting digital visibility into high-volume, profitable transactions while preserving the integrity of the SHG livelihood brand story.
Responsibilities:
A. E-commerce Strategy & Marketplace Management
• Platform Management: Develop, launch, and manage official storefronts on major domestic and international marketplaces (Amazon, Flipkart, Meesho, ONDC, GeM) and D2C channels.
• International E-commerce & Export: Strategise and execute entry into new e-commerce markets, managing logistics, compliance, and currency considerations for cross-border sales.
• Listing Optimisation: Oversee the creation of highly optimised product listings (titles, bullet points, descriptions, images, A+ content) that rank well and convert, ensuring the SHG/livelihood story is compellingly integrated.
• Digital P&L Ownership: Define and own the financial targets (Revenue, AOV, Conversion Rate, CAC, ROAS) for all online channels, ensuring maximum profitability while meeting the social mission.
B. Stakeholder Management & Platform Partnerships
• Primary Point of Contact: Serve as the primary institutional liaison with e-commerce platform representatives (Amazon, Flipkart, Meesho, ONDC, GeM, and others), building and maintaining strategic, long-term relationships.
• Platform Onboarding & Expansion: Identify, evaluate, and onboard new platform partners aligned with the organisation's mission; manage onboarding end-to-end from initial outreach to live storefront launch.
• Agreements & MOUs: Draft, negotiate, and execute formal partnership agreements, Memoranda of Understanding (MOUs), and commercial frameworks with e-commerce platforms, ensuring terms protect organisational interests and advance livelihood objectives.
• Institutional Representation: Represent the organisation in bilateral meetings, platform-hosted seller forums, and industry consortia to advocate for favourable policies for SHG-linked producers.
• Stakeholder Engagement Calendar: Maintain a structured stakeholder engagement calendar with regular touchpoints, quarterly reviews, and escalation protocols for each platform partner.
C. Platform Negotiations
• Commercial Negotiations: Lead negotiations with platform account managers and senior representatives on commission/fee structures, co-marketing budgets, prominence slots, and seller performance benchmarks.
• Logistics & Policy Terms: Negotiate logistics service level agreements (SLAs), return and refund policies, payment settlement cycles, and dispute resolution mechanisms with platforms.
• Data-driven Negotiation: Leverage data (sales volume, brand equity, social impact metrics) as negotiation collateral to secure improved visibility, reduced fees, and priority onboarding for new product lines.
D. Capacity Building & Product Onboarding
• Training Design & Delivery: Design, develop, and deliver structured training programmes for field staff, community resource persons, SHG members, and partner NGOs on e-commerce product onboarding workflows — including photography, catalogue creation, pricing, and inventory management.
• Toolkits & SOPs: Create user-friendly onboarding toolkits, standard operating procedures (SOPs), and vernacular-language guides to enable decentralised product listing by producer groups.
• Platform-hosted Training: Coordinate with platform seller-support teams to access training resources, account management support, and capacity-building programmes offered by the platforms.
• Quality Assurance: Monitor the quality and completeness of product listings created by field teams and provide structured feedback and remedial training as required.
E. Digital Marketing & Growth
• Paid Media: Plan, execute, and manage high-ROI paid digital campaigns (PPC on Amazon/Google, Social Media Ads) for demand generation and product launch amplification.
• SEO/SEM: Lead the strategy for SEO and SEM to drive organic and paid traffic to listings and the D2C site.
• Email & CRM: Develop and execute marketing and CRM journeys to increase customer lifetime value (CLV) and drive repeat purchases with a focus on ethical consumer engagement.
• Analytics & Optimisation: Utilise tools (Google Analytics, Amazon Business Reports) for deep data analysis, A/B testing, and CRO to continuously improve performance.
F. Operations, Logistics & Customer Experience
• Fulfilment Coordination: Work closely with the Operations team and logistics partners to ensure timely inventory updates, accurate order fulfilment, and seamless reverse logistics for returns/exchanges.
• Customer Service Excellence: Define and monitor standards for online customer service across all platforms, ensuring timely response and routing of feedback to the Product Development team.
• Technical Integration: Oversee technical integration of marketplaces with internal inventory management (IMS) and accounting systems for data accuracy and operational efficiency at scale.
Education & Experience:
Education
• Bachelor's degree in Marketing, Technology, Business Administration, or a related field (mandatory).
• Master's degree or advanced certification in Digital Marketing / E-commerce / Business Management (highly preferred).
Professional Experience
• Minimum 10 years of progressive experience in e-commerce operations and digital marketing, with direct responsibility for managing a P&L for a D2C brand or significant marketplace business unit.
• Demonstrated experience in negotiating commercial agreements and/or MOUs with e-commerce platforms, marketplaces, or institutional buyers.
• Hands-on experience designing and delivering capacity-building or training programmes for non-technical audiences (field staff, artisans, producer communities).
• Proven track record of independently managing stakeholder relationships with platform partners, government agencies, or development-sector funders.
• Expertise in national and/or international e-commerce or digital export channels is a significant advantage.
• Experience working with SHG products, handicrafts, handloom, or rural producer value chains is desirable.
Skills and Competencies:
Competency Area What We Expect
Digital Mastery : Deep hands-on knowledge across SEO, SEM, Social Media, Email, CRO, and Funnel Mapping.
Marketplace Algorithms : Expert understanding of algorithms and operational requirements of major platforms (Amazon ranking, listing quality, seller performance metrics).
Stakeholder Management : Demonstrated ability to engage, negotiate, and sustain productive relationships with e-commerce platform account managers, brand partners, and government bodies.
Partnership & MOU Drafting : Experience in structuring and formalising platform onboarding agreements, MOUs, and commercial terms with marketplace partners.
Capacity Building : Proven track record in designing and delivering training for producer groups, field teams, and partner agencies on e-commerce product onboarding workflows.
Negotiation Skills : Skilled in negotiating commission rates, visibility slots, promotional tie-ups, and logistics SLAs with platform representatives.
Analytical Acumen : Exceptional ability to interpret web and sales analytics to make rapid, data-driven decisions that impact profitability.
Operational Scale : Proven capability to design systems that scale rapidly from low-volume to high-volume sales without breaking the supply chain.
Ethics & Brand Integrity : Strong commitment to ensuring online brand presence reflects the organisation's values of women's empowerment and ethical sourcing.
ACCESS is an Equal Opportunity Employer, and is committed to providing an environment of fairness, and mutual respect
where all applicants have access to equal employment opportunities. ACCESS values diversity and inclusion, and all
qualified applicants will receive consideration for employment without regard to race, caste, color, gender, sexual
orientation, gender identity or expression, religion, national origin, marital status, age and disability.
Interested candidates should send an up-to-date CV and cover letter addressing the above requirements to hr@accessdev.org, sarthak@accessdev.org. Only short-listed candidates will be contacted.
Link For Applying: https://forms.gle/eMTL1TRvka5d5S9w7