1. Background and Rationale
The Campaign for RE8 (CRE8) initiative is a multi-stakeholder campaign aimed at accelerating sustainable fashion consumption in India and developing an eco-system to cater to this concept. The campaign promotes behavioral and institutional change through the 8 RE principles: Rethink, Refuse, Reduce, Reuse, Repair, Restore, Repurpose and Recycle. The intervention aligns with:
- EU SWITCH-Asia Programme priorities
- SDG12- Sustainable Consumption and Production (SCP) goals
- Circular economy transition in urban India
- Multi-stakeholder CSO engagement (education, workplaces, civil society, youth consumers)
To enable scale, coordination, and measurable impact, a centralized digital platform (CRE8 Platform) is being planned to map stakeholders, facilitate connection, track engagements, and enable campaign mobilisation across urban India.
2. Overall Objective
To design and operationalize a digital multi-stakeholder CRE8 platform that enables:
- Structured engagement of sustainable fashion practitioners, institutions, experts and consultants, schools, higher education institutions, workplaces, and consumers
- Location based urban activity and possible engagements/solutions/ecosystem mapping
- Transparent campaign tracking and reporting in line with the objectives
- TOR -driven behavioural mobilisation
- Data-backed decision-making for SCP transition
3. Specific Objectives -
Divided into three categories of Public Facing Domain, User Domain and Backend Support for Admin.
1. Public Facing Domain:
- Develop a verified database and public directory of CRE8 Sustainable Fashion practitioners, brands, retailers, consultants and facilitators.
- Create a website with content related to CRE8- partnerships, activities, impact measurement, DIY resources available.
- Create a DIY resource library to enable individuals to take action
- Develop an interactive Google Maps-like interface and activity directory with advanced search and filtering capabilities to visualise stakeholders, initiatives, and campaign activities across cities. The platform will showcase - CRE8 partnerships and collaborations with Creators and Institutions; Campaign activities and events; Impact metrics and progress; Educational content and DIY resources; case studies, and success stories.
- Create a Calendar for the display of past and upcoming events.
- Create an impact tracker/aggregator showing the kind of impact being generated through the campaign across India.
- Make recognition page to list/track and recognise the highest contributors in each category (Schools, Universities, CRE8ors, Workplaces).
2. User Digital Platform Interface: For Creators and Collaborators
- Create User login, dashboard, activity tracker, events publication, reporting framework, impact measurement and interface for the CRE8 action and engagement undertaken by urban schools, colleges, and educational institutions, workplaces, corporate actors, volunteers (aka CRE8ors) and consumer .
- Create a User Login for the CRE8 Practitioners update their profile, services, activities, events organised by them
3. Admin Interface- Dashboard - For FT India/CSM Admin
- Design dynamic dashboards that provide aggregate and disaggregated- activity, user, city-level- insights into stakeholder participation, campaign reach, activity distribution, and impact indicators.
- Capture and document CRE8-related activities and commitments undertaken by schools, colleges, and educational institutions; Workplaces and corporate actors; Creators and consultants ; and Consumers and community organisations.
- Implement systems for real-time data collection, analytics, and reporting to monitor campaign engagement, participation levels, and key performance indicators.
- User management and content moderation/verification of all published user generated content from events, to services.
- Establish robust protocols for data validation, governance, privacy, periodic updates, and quality control to ensure the platform remains accurate, reliable, and scalable.
4. Scope of Work
The selected consultant/agency/vendor shall design, develop, deploy, and maintain a web-based CRE8 digital engagement platform aligned with the objectives of the CRE8 campaign and EU SWITCH-Asia principles on sustainable consumption and production (SCP), stakeholder engagement, behavioural change, and measurable impact monitoring.
The platform shall consist of three integrated interfaces:
- Public Interface (Frontend/Public website)
- User login protected interface
- Administrative Interface (Backend/Admin Function and Dashboard)
The platform shall be mobile-responsive, scalable, secure, and capable of integrating future campaign expansion requirements.
4.1 .1 Public Interface (Frontend/Public Website)
The agency/vendor shall undertake the design and development of the following core modules and functionalities:
Component
- Campaign Information
- Resource Hub
- Google Map and Listing of Campaign Engagement
- Directory of Practitioners
- Impact Measurement
- Calendar of events
- Recognition Page
- Registration Page
Description
- Overview of campaign, Objectives and thematics. Information on partners, collaborators or supporters. News, or updates, event announcements.
- Host educational materials, DIY sustainable Fashion resources, case studies, reports campaign publications and downloadable content.
- Develop an interactive Google Maps-based interface as well as a filtered listing for public dashboard highlighting, campaign activities, events, geographic spread, participation statistics across India. Visitors should be able to visualise stakeholders, initiatives, and campaign activities across India.
- Develop a verified database and public directory of CRE8 Sustainable Fashion practitioners, brands, retailers, consultants and facilitators.
- For the events, engagements, activations create an impact visualisation across various indicators allowing it to be aggregated at national level and also drill down to the state or the city.
- Create a Calendar for the display of past and upcoming events and the kind of impact and engagement that they created.
- Create a recognition page to list/track and recognise the highest contributors in each category (Schools, Universities, CRE8ors, Workplaces).
- Different categories of users especially those who want to contribute can register.
Key Requirements
- Mobile-first design, scalable architecture, multilingual-ready
- Resource Hub section- click box.
- Interactive UI with map based navigation, advanced filters and search. Each engagement appearing on the map with some basic information and also visible as a listing. Clicking each icon on the map leads to a pop-up with additional details and images and directs to the detailed listing of the engagement.
- The directory listing with filters would be based on the User entered data (see below). This would lead to specific practitioner’s page with additional details and images.
- Impact indicators linked to the events, engagements across the different stakeholders should be aggregated and reported for the different impact areas and also allowed to be drilled down to state, city and by stakeholder category.
- Based on events mentioned by the users plot it on an events listing with various filters. Enable each event to have a page of its own where further details can be added. After the event is completed enable the organiser to enter the outcomes and impact of the event- photos, number of participants, impact calculated based on type of activity.
- Highlight the top 5 contributors across aggregate and impact rate/intensity for each of the stakeholders. Showcasing their impact story, engagement and activation. Link this content to be automatically generated based on the user entries and backend calculations
- Based on their selection of their user category they get the requirements for registration and can proceed to complete a user registration form with possible upload of required documents.
4.1.2 User Restricted Interface (Restricted Access User Log-in based)
The agency/vendor shall undertake the design and development of the following core modules and functionalities:
Component
- User Interface to log engagement
- Practitioner interface
Description
- Create User login, dashboard, activity tracker, events publication, reporting framework, impact measurement and interface for the CRE8 action and engagement undertaken by urban schools, colleges, and educational institutions, workplaces, corporate actors, volunteers (aka CRE8ors) and consumer.
- Allow users to log-in repeatedly and update, register, add and record their engagement, planned events, monitor their impact, events etc.
- Create a User Login for the CRE8 Practitioners update their profile, services, activities, events organised by them
Key Requirements
- Users as per specific profile category (which is approved by Admin) is able to log-in repeatedly and update the profile with their activities/engagements/events (which should be listed as separate instance). Post events they should be able to update the actual impact and activity and then submit. Once details submitted then impact is calculated. The engagement is locked. Only from Admin interface can the engagement be deleted or edited. For user categories like Universities multiple groups might create their separate user login (different clubs, Office locations) but it should be possible to report at an aggregated and disaggregated level for the institution
- A separate login based interface for practitioners to register their products and services for offer to consumers.
4.1.3 Admin Interface (Backend)
The agency/vendor shall undertake the design and development of the following core modules and functionalities:
Component
- Admin Dashboard
- Practitioners Database Administration
- Resource Administration
- Reporting module
- User Administration across different categories
- Event Module Administration
- Impact measurement administration
Description
- Administrative dashboard for CSM/Fairtrade India management team
- Structured database for practitioners, users, events, organisations, consultants, and campaign metrics
- Module to manage the upload of DIY resources
- Create various reports required by CSM/CRE8 to enable better engagement and report to stakeholders
- Manage and administer the user login, registration,
- Review and moderate all events to be published.
- KPI and engagement tracking system
Key Requirements
- Role-based access and monitoring dashboards of user activity, engagement, impact, content use
- Scalable and export-ready
- Enable upload of resources as per specific categories and also monitor the download and use of the resources
- Fix format reports which can be generated for data collated on the platform, platform activity, impact, user, reports can be drilled down as per requirement and created as PDFs and Excel
- Manage the users across all the categories, their login, password reset, data storage capacities, etc.
- Event review and moderation of content before publishing
- Real-time analytics and downloadable reports
4.2 Data Governance & Quality Assurance
The agency/vendor shall establish a structured data governance framework.
Requirement
- Data Validation Protocols
- Quarterly Data Cleansing
- Deduplication Framework
- GDPR-aligned Consent System
- Secure Data Storage
Description
- Verification and moderation mechanisms
- Regular updates and duplicate removal
- Automated duplicate identification
- EU compliance readiness
- Encrypted and access-controlled systems
5. Deliverables & Timelines
5.1. Expected Deliverables
- Functional CRE8 digital platform (web +User+ admin panel) as detailed in section 4 above.
- User manuals (admin+ User + public users)
- Development should cover initial testing and bug fixing done at the UAT level with stress, and functional testing also done.
- Initial maintenance to be provided
- Appropriate security set-up
NOTE: The copy/content for the platform would be provided by CSM
5.2 Timelines
The agency/vendor shall complete the assignment within a maximum duration of 45 calendar days from the date of contract signing and project commencement.
The assignment shall follow a milestone-based delivery structure linked to deliverables, approvals, and payment release.
Indicative Implementation Timeline:
Phase
Phase 1
Phase 2
Phase 3
Phase 4
Phase 5
Phase 6
Phase 7
Deliverable
- Inception & System Architecture Report
- UI/UX Design & Prototype Submission
- Backend Development & Database Setup
- Frontend Development & Dashboard Integration
- Testing, QA & Security Validation
- Beta Deployment & Stakeholder Review
- Final Deployment & Handover
Description of Activities
- Kick-off meetings, requirement finalisation, user flow mapping, database architecture, UI/UX wireframes, technical architecture, implementation roadmap
- Submission of frontend and backend interface prototypes including user interface, admin dashboard, map interface, event workflow and registration system
- Development of stakeholder database, login/registration systems, role-based access, event creation workflows and city-wise mapping backend
- Development of frontend platform including event maps, calendar, event archive (2022 onwards), filtering systems, KPI dashboards, and analytics integration
- Functional testing, bug fixing, responsiveness testing, data validation, GDPR-aligned consent checks, admin testing, load testing
- Deployment of beta version for CSM/Fairtrade India review, incorporation of feedback and revisions
- Final live deployment, admin training, technical documentation, source code transfer, maintenance documentation, and final reporting
Timeline
Day 1–5
Day 6–10
Day 11–22
Day 23–32
Day 33–38
Day 39–42
Day 43–45
6. Required Expertise
- Digital platform development (full stack)
- Database design and management
- GIS / mapping dashboards
- CSO / development sector platforms
- UX/UI design for public engagement tools
- Data governance & compliance systems
- The platform should be developed with minimum ongoing/running cost or cost of technology subscription
7. Proposal Submission Requirements
Interested applicants are requested to submit the following:
Technical Proposal
The technical proposal should include:
- Company/agency profile with relevant experience
- Lead profiles details of the implementation team
- Previous project references
- Portfolio/sample of design and development works with relevant samples
- Proposed approach and timelines
- All features and functionalities included in the proposed solution and if there are any exclusions or add-ons that should be explicitly specified
Financial Proposal
The financial proposal should include:
- Cost of design and development
- Any third-party application, framework or tool being used in the development of the platform should be explicitly mentioned. The GIS/Map cost should be open source and free to use.
- Framework/technology cost on an on-going/annual basis should be avoided but if any such costs are going to be incurred should be specified separately.
- The hosting cost be borne by CSM
- Additional service costs if applicable
- Expected payment terms should also be specified
8. Evaluation Criteria
The proposals will be evaluated based on:
Criteria Weightage
A. Relevant Experience (sector, platform, design, development) 25%
B. Quality and User-friendly design (proposed/previous projects) 25%
C. Proposed approach and timelines 15%
D. Incorporation and coverage of required features & functionalities 10%
E. Financial Proposal 25%
10. Submission Deadline & Process
Interested applicants should submit their technical and financial proposals before 8:00 p.m. on the 4th of July 2026. All proposals and details should be e-mailed to info@csmworld.org
Late or incomplete submissions will not be considered.