Job Description
Job Title: Analyst, Digital Marketing
Location: India, New Delhi
Department: Dev Comms
Level: GO-3, Analyst
Reports to: Digital Marketing, Manager
Organization profile:
Founded in 2000 on the belief that World Change Starts with Educated Children®, Room to Read is creating a world free from illiteracy and gender inequality through education. We are achieving this goal by helping children in historically low-income communities develop literacy skills and a habit of reading, and by supporting girls as they build life skills to succeed in school and negotiate key life decisions. We collaborate with governments and other partner organizations to deliver positive outcomes for children on a scale. Room to Read has benefited more than 45 million children and has worked in 24 countries and in more than 213,000 communities, providing additional support through remote solutions that facilitate learning beyond the classroom. Learn more at www.roomtoread.org.
Position Overview
The Digital Marketing Analyst (Fundraising) supports Room to Read’s digital marketing and online fundraising by ensuring data is accurate, accessible, and actionable. This role focuses on tracking performance across digital channels, maintaining data integrity across platforms, and translating data into clear insights that help improve campaign effectiveness and donor engagement.
Working closely with Marketing and Communications, Global Business Operations, and IT, the Analyst plays a key role in strengthening reporting, improving tracking, and supporting data-informed decision-making across digital fundraising activities.
Key Responsibilities
Tracking, Reporting and Data Integrity (50%)
- Implement and maintain tracking across website, email, CRM, and marketing platforms
- Ensure data accuracy and consistency across systems by identifying and resolving tracking issues
- Monitor performance across digital channels and flag trends, anomalies, and gaps
- Develop and maintain dashboards and recurring reports for internal stakeholders
- Manage campaign tracking frameworks, including UTM parameters and tagging standards
- Respond to ongoing reporting and data requests
Donor and Campaign Insights (25%)
- Analyze donor behavior across the lifecycle, including acquisition, conversion, and retention
- Support campaign reviews with clear, data-backed insights and recommendations
- Partner with internal teams to improve campaign performance through better use of data
- Contribute to reporting on digital fundraising performance and donor trends
Digital Marketing and Systems Support (25%)
- Support execution of digital campaigns, including email, donation pages, and website updates
- Make basic updates to tracking and website functionality using HTML/CSS where needed
- Work with IT and external vendors to troubleshoot issues and improve system performance
- Support improvements to data capture, tracking, and overall marketing operations
Qualifications
- 2–4 years of experience in digital marketing, analytics, or a similar role
- Full professional proficiency in spoken and written English
- Experience using tools like Google Analytics 4 or similar
- Experience working with a CRM such as Salesforce NPSP or similar
- Comfortable working with data and creating simple reports or dashboards
- Basic understanding of digital marketing channels (email, website, social, paid media)
- Experience with tracking links (UTMs) and campaign tracking
- Basic knowledge of HTML/CSS for website updates is helpful
- Strong attention to detail and problem-solving skills
- Ability to manage multiple tasks and respond to requests quickly
- Comfortable working with teams across different locations and time zones
Preferred
- Experience in nonprofit or fundraising organizations
- Experience with dashboard tools (e.g., Looker Studio)
- Experience with email marketing or donation platforms
Compensation:
Room to Read offers a competitive salary with excellent benefits. The non-monetary compensation includes a unique opportunity to be part of an innovative, meaningful, fun, and rapidly growing organization that is changing the world through literacy and gender equality in education.
Application Procedure:
Please click here Analyst, Digital Marketing to apply or visit http://www.roomtoread.org/careers and view Global Office positions (no letters, calls, faxes, or drop-ins). We regret that we cannot respond to all applicants personally due to the high applicant volume. Applications are accepted until the position is filled.
Room to Read is an equal opportunity employer committed to identifying and developing the skills and leadership of people from diverse backgrounds.
Read is a child-safe organization; all personnel must adhere to Room to Read’s Child Protection Policy, Child Protection Code of Conduct and Prevention of Sexual Exploitation and Abuse (PSEA) Policy.